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Member Prespectives

April 24, 2024

Embracing AI to Safely & Effectively Reach Audiences

We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale (source).  Advancements in AI, particularly Large Language Models (LLMs), […]

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