There was an unexpected error authorizing you. Please try again.

The future of advertising starts with privacy. Tech Lab’s goal through our privacy standards, working groups, tools, and thought leadership is to facilitate uniform communication of consumer privacy preference signals throughout the.

The core of this initiative is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital advertising. Our work supports critical industry use cases, while balancing consumer privacy and personalization.

Privacy Standards

Privacy Software