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Measurement Compliance

Why Should Your Company be Compliant?

The IAB Tech Lab Measurement Compliance program is for companies that support the IAB measurement guidelines and want to measure digital campaign performance data across desktop, mobile, and video for agencies, brands, and marketers.

This program is currently being offered on a limited basis only.

Metrics The IAB Tech Lab Seal of Compliance for Measurement includes the metrics listed below:
  • Measurement

    • Display (Impressions, Clicks, Viewability)

    • Video (Impressions, Clicks, Viewability)

    • Mobile Web (Impressions, Clicks, Viewability)

    • Mobile In-app (Impressions, Clicks, Viewability)

To get certified for compliance, email

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