There was an unexpected error authorizing you. Please try again.

Tag: OpenRTB

Learn about the Privacy Sandbox fit analysis

IAB Tech Lab releases final Privacy Sandbox Fit Analysis

On June 27, IAB Tech Lab releases the final results of the fit analysis of Google’s Privacy Sandbox for Protected Audiences auctions

Introducing Initial OpenRTB Support for the Protected Audience API

Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and were successfully mapped to existing programmatic constructs. Others, like the Protected Audience API, are significantly more complex and require the evolution of OpenRTB for clear […]

Introducing Provisional Attributes

The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language and removing the need for each party to have slightly different interpretations of widely used attributes, the programmatic ecosystem was able to expand exponentially, which […]

IAB Tech Lab releases for public comment, specification for DSA Transparency

IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17, 2024. The DSA Transparency specification is open for a public comment period ending on December 31st, 2023. Feedback may be sent to  […]

Using OpenRTB Signals to Identify Made for Advertising

Introduction Made for Advertising sites (MFA’s) have gained significant attention following the recent ANA study that focused on themes like carbon emissions, supply chain transparency and brand education about programmatic inventory. MFAs are a concern because they are designed specifically to win programmatic scale and churn out profits while delivering poor consumer […]

Updates To OpenRTB For Public Comment

OpenORTB 2.6-202303 was pushed to production the week of April 3rd, 2023. The below outlines the updates that were made based on public comment feedback.  Please reach out to with any questions.  ORTB 2.6-202303 AdCOM 1.0-202303 Pre-roll, mid-roll, and post-roll ads that are played before, during or after the […]

Digital Out of Home is Now Integrated Into OpenRTB

Out-of-Home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, screens, and posters seen while “on the go”; from the spectacular displays in Times Square to the Kiosk, ATMs and Taxi-toppers below. It also includes place-based media seen […]

Important Notice: Change to OpenRTB Releases Going Forward

Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV? Do you support AdCOM Lists for enumerations? Do you support the Supply Chain Object?  While you may know the OpenRTB version off-hand, one […]

Welcome Back OpenRTB 2.X

The newest version of the 2.x series of OpenRTB specification is closing it’s public comment soon, make sure to take a look!  We’ve all heard that Connected TV (CTV) is the new frontier in digital advertising. And that the monumental shift of linear television advertising budgets to CTV means that […]

What You Need to Know: iOS14 Privacy Changes and OpenRTB

Executive Summary: Apple announced a number of privacy related updates in iOS14, which impact how in-app advertising and attribution works. The IAB Tech Lab’s Programmatic Supply Chain Working Group is releasing a set of extensions to OpenRTB to support these updates, along with a couple of optimizations that we would […]