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About the IAB Tech Lab


Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification and Project Rearc for identity addressability, data accountability and consumer privacy. Board members/companies are listed at


Tech Lab works with the industry at large to develop guidelines, write specs, develop technology and provide services in an effort to bring alignment and standardization to help the industry grow. Tech Lab’s broad portfolio of standards are focused across five key themes:

  • Privacy
  • Addressability & Privacy Enhancing Technologies (PETs)
  • Advanced TV
  • Supply Chain & Foundations
  • Measurement

How does the IAB Tech Lab Differ from IAB?

The IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda. The governance structure allows it to be a truly global technical standards body and accept member companies from outside the United States. 

The IAB Tech Lab spearheads the development of innovative and scalable technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes test platforms for companies to evaluate the compatibility of their technology solutions with IAB standards, which for over 20 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.

We also work with our members and partner organizations in the U.S. and internationally – such as the local IABs from the IAB global network, Ad-ID, Coalition for Better Ads (CBA), Digital Advertising Alliance (DAA), Media Rating Council (MRC), Trustworthy Accountability Group (TAG), and World Wide Web Consortium (W3C) and more partner associations – on a range of initiatives, at the global level. 

IAB Tech Lab Membership & Governance

The IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda and funds allocation. Neal Richter, Director, Advertising Science at Amazon Advertising, leads the IAB Tech Lab as Chairman of the Board and Anthony Katsur as Chief Executive Officer of IAB Tech Lab.

The Tech Lab’s governance structure allows it to be a truly global body and to accept member companies from all over the world. In addition, marketers and agencies, as well as other companies with interests in the digital advertising and marketing supply chain, are invited to join. Companies that are already IAB General Members in the U.S. are automatically members of the IAB Tech Lab, at no cost beyond their IAB dues. If you are located in another country, please contact us or your local IAB for more information on Tech Lab membership. 

IAB Tech Lab Leadership

Membership Benefits

Joining the IAB Tech Lab is about providing the digital marketing supply chain with technology services and solutions. Our success depends on our members, from buy side to sell side and from many countries, who enable effective, global standards’ development and adoption. 

IAB Tech Lab members enjoy the following benefits:

  • DRIVE EFFICIENCY & ROI | Early insight into evolving industry standards and technologies that support interoperability and innovation
  • INFLUENCE THE INDUSTRY | Access to working groups to guide standards development and gain recognition for contributions
  • BUILD TRUST | Adoption of standards and compliance programs that facilitate trust and transparency for the industry and your company
  • BE EMPOWERED | Access to code repositories, with the option to contribute
  • GAIN BUSINESS ACUMEN | Verification of your business partners’ compliance with standards through supply chain data
  • LEARN & BE INSPIRED | Special entry to industry events, webinars, trainings – including opportunities to network with 700+ member companies
  • ACTIVATE WISELY | Sponsor opportunities for highly targeted industry events
  • ENJOY DISCOUNTS | Preferred pricing on Tech Lab products and services such as Spiders and Bots listcompliance programsTransparency Center

Contact us at for more information. 

Compliance Programs

The IAB Tech Lab Compliance Programs are available to validate adherence to and/or proper implementation of protocols, specs, and software. Learn more here