Tag: opendirect

OpenDirect 2.0 Ready for Industry Adoption

By Jennifer Derke To improve order management in a programmatic world, OpenDirect 2.0 has been finalized and is now ready for full industry adoption. This finalization comes on the heels of major overhaul of the IAB Tech Lab’s OpenMedia programmatic technology stack. Updates to the spec after the public comment […]

OpenDirect 1.5 Released for Public Comment

By Melissa Gallo Today the IAB Tech Lab is pleased to announce the release of OpenDirect 1.5 for public comment. OpenDirect 1.5 marks the first update to the 1.0 version which was released earlier this year. This revision offers a multitude of improvements to the open API for automated guaranteed […]

OpenDirect 1.5 Released for Public Comment

By Melissa Gallo Today the IAB Tech Lab is pleased to announce the release of OpenDirect 1.5 for public comment. OpenDirect 1.5 marks the first update to the 1.0 version which was released earlier this year. This revision offers a multitude of improvements to the open API for automated guaranteed […]