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Programmatic Effectiveness

Programmatic Effectiveness: Driving Efficiency And Transparency 

  • The rapid growth of programmatic has created a massively complex supply chain with limited transparency and a
    challenging environment for brand safety and ad fraud.
  • With the vast majority of digital media transacted through programmatic channels, advertisers need better tools to
    understand the value-add of supply chain participants and how much of their investment is going toward working media.
  • Aligning the industry around shared technology and common standards and protocols fuels proprietary innovation, while
    also improving efficiency and growth for the entire programmatic ecosystem.

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Standards, Specifications & Guidelines

Working Groups