Blog Posts
IAB Tech Lab Aims to Increase Transparency Across Entire Advertising Supply Chain For New ID Usage
The Rearc Accountability Working Group Releases id-sources.json for Public Comment . As the advertising ecosystem readies itself for a post-cookie world, it is not readily clear which companies are adopting the various new user ID solutions. To help increase transparency around ID solution usage, IAB Tech Lab, the digital advertising technical […]
IAB Tech Lab Announces ads.cert 2.0 Authentication Protocols to Combat Ad Fraud Across the Digital Advertising Ecosystem
Adds Level of Security Across Various Aspects of Omnichannel Advertising for Buyers and Sellers, including SSAI for CTV Ads | Now Available for Public Comment until October 30th | IAB Tech Lab announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic […]
GARM Brand Suitability: Developing a Collaborative Interpretation of the Standard
In recent years, brands are becoming increasingly interested in understanding the types of content their ads run in front of. This is especially true today, when many brands and agencies view aligning with suitable content as not just a ‘nice to have’, but also as part of their corporate responsibility. […]
SHARC! We’re Going to Need a Bigger…Team!
We’re building a new API-managed container for handling ads cross-platform, but we need your help! What is SHARC? SHARC is an acronym for Safe HTML Ad Richmedia Container. For those of you familiar with SafeFrame or MRAID, SHARC is a new development aimed at taking the best of both worlds […]
First Companies Achieve Seal of Compliance for Open Measurement for Web Video SDK
The IAB Tech Lab’s Open Measurement for Web Video SDK (OM Web Video SDK) launched to provide a standardized way to collect and report viewability measurement in web video advertising. Viewability measurement has been a long-standing challenge in the video advertising ecosystem and OM for Web Video paves the way […]
IAB Tech Lab Launches Transparency Center to Combat Fraud and Enable Accountability and Compliance in the Digital Advertising Supply Chain
IAB Tech Lab announced the initial launch of its Tech Lab Transparency Center. Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification program […]
Open Source Repository for Industry Collaboration, Adoption, and Trust
IAB Tech Lab invites the digital media and advertising industry and its software developers to the IAB Tech Lab’s Open Source Initiative to build and share solutions for common industry challenges. Collaborative software development has been practiced since the 1940s through the 1960s and later, mostly driven by researchers, hobbyists, […]
International Communications: Updates for Asia-Pacific (APAC) Digital Advertising Community
Hopefully, all of you and your loved ones are safe. In the recent months, some of the countries in the region did face challenging times but salute to the indomitable human spirit, we all have fought back and have emerged stronger and more determined against the pandemic menace. Caution is […]
Anthony Katsur Joins IAB Tech Lab As New CEO
Katsur will bring renewed energy to enhanced global standards and code development at a pivotal moment in digital marketing. IAB Tech Lab, the global digital advertising technical standards-setting body, announced that respected industry veteran Anthony Katsur will join as Chief Executive Officer. Katsur will assume the role on August 2, […]
Private Relay by Apple, Data Protection Middleware, and Proprietary Approaches vs. Standards
Apple’s latest IP address obfuscation feature and how the ecosystem might achieve similar data protections with standards Key Takeaways What happened? During the same World Wide Developer Conference (WWDC) where Apple announced “Hide My Email” it previewed another new data protection feature called “iCloud Private Relay.” We wrote about Hide […]