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Open Measurement SDK

Last updated: February 1, 2024

Open Measurement SDK

The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third party viewability and verification measurement for ads served to web video and native app environments.

The IAB Tech Lab Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID). Measurement providers can place tags that collect these signals.

OM for CTV is HERE

We’re pleased to announce the release of OM SDK for CTV! Please review the resources below for details about CTV specific features. Please note that the first release includes AndroidTV and tvOS SDKs and are included in the native app builds within the Tech Lab Tools Portal.

What’s new in 1.4: an overview of the CTV updates to the native app OM SDK, released as version 1.4

Capabilities and Limitations: a brief overview of Native App SDKs, how they work, and their capabilities and limitations

Native App Onboarding Guide: a guide for integration partners (app developers, ad SDK providers)

OM Enters CTV Webinar Recording: an overview from the experts about the CTV specific features, integration details and compliance process.

Quick Release Overview: a short overview about the OM SDK for CTV release and how to get started

OM Web Video SDK

OM SDK Web Vulnerability Advisory

The OM Web Video SDK was released in December 2020. Below are the integration resources to get started on this platform.

Quick Start Guide for Publishers: an overview of publisher specific implementation steps 

Onboarding Guide for Integrators: a detailed guide for integrators 

Web Capabilities and Limitations: a brief overview of OM Web Video SDK, how it works, and its capabilities and limitations

Getting Started with OM Web Video Webinar Recording: an overview of integration details, including reference app integration example, compliance details and new access modes overview.


IAB Tech Lab offers compliance service to validate the successful integration of OM SDK. Compliance certification verifies that your OM SDK implementation works with measurement providers.

Developer Guides

The following documentation is available for developers who are implementing OM SDK.

Campaign Execution Guidance

Measurement Provider onboarding guide: an overview of how to enable measurement providers after integration

OpenRTB Advisory: details on how to indicate OM SDK capability in programmatic buying and selling with OpenRTB