Blog Posts
US State Privacy Signals Finalized – IAB Tech Lab Urges the Industry to Start Building Now
When the Global Privacy Platform (GPP), a user consent and preference communication and transport protocol, was finalized at the end of September, we advised the industry to begin building to it and to prepare for new US state-level privacy signaling support to come shortly after. The state-level signals were released […]
Into 2023 with Advanced TV
Tech Lab kicked off a big initiative in 2022, promising to move cross-screen advertising into the future as has been envisioned for the last 30 years. The innovation across the field has led to divergent solutions and a fragmented marketplace, but it has also shown us a clear path to […]
Important Notice: Change to OpenRTB Releases Going Forward
Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV? Do you support AdCOM Lists for enumerations? Do you support the Supply Chain Object? While you may know the OpenRTB version off-hand, one […]
IAB Tech Lab Launches Specification Adoption Program to Highlight Industry Technical Standard Usage
In an ever-evolving and complex advertising ecosystem, it has become incredibly challenging for the buy-side to verify that adtech companies have adopted technical standards that positively impact the industry. To solve this issue and provide transparency into technical standard adoption and usage, IAB Tech Lab, the global digital advertising technical standard-setting […]
IAB Tech Lab Unveils a Multi-Year Advanced TV Roadmap to Modernize the Fragmented TV Landscape
Lays Out Long-Term Priorities for Standardizing TV Ad Measurement for Universal Addressability, Reconciliation and Attribution “The TV advertising delivery, distribution, and measurement landscape is fragmented, creating significant friction within the supply chain. Just like consumers want a seamless viewing experience across streaming and traditional viewing methods, buyers want to be […]
Today’s Advanced TV Ecosystem
When you sit down in your living room to watch TV, you grab a remote and navigate whatever interface your TV presents. The content you choose to watch may come to that screen in a number of different ways. You might think that since you bought that 50-inch smart TV, […]
Is this on your roadmap?
Leveraging the latest IAB Tech Lab standards to stay ahead of industry trends As we enter the last quarter of the year, our team at IAB Tech Lab is busy with strategic planning for next year; and I assume your product and engineering teams are doing the same. This entails […]
Privacy Enhancing Technologies Evolution Series (Part 2)
This whitepaper is a summary of the IAB Tech Lab’s event on September 22nd, 2022, the second session in a series on the topic of Privacy Enhancing Technologies (PETs). A recording of this event can be watched back here, and registration for the third event, 8 Dec, 2022 can be […]
IAB Tech Lab Releases for Public Comment Specifications for New Privacy Strings that Replace the US Privacy Framework and Help to Address Upcoming Privacy Laws in 5 States
On September 28, we released the Global Privacy Platform (GPP), a multi-jurisdictional protocol that enables communication of user consent and preference signals through the digital advertising chain. In the announcement we mention that new signals to support US state regulations were forthcoming and we’re happy to announce today that they […]