Blog Posts
IAB Tech Lab Launches Data Clean Room Standards Portfolio For Public Comment
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices as well as the Open Private Join & Activation (OPJA) specification to support and define interoperable clean room interactions for […]
IAB Tech Lab Unveils Multi-Year Green Initiative To Reduce Carbon Impact Of Digital Ads
IAB Tech Lab, the global digital advertising technical standard-setting body, announced today at IAB’s Annual Leadership Meeting the launch of the Green Initiative to assist the advertising industry in meaningfully lowering carbon emissions via supply path optimization.
TCF v2.2 is open for public comment
IAB Tech Lab, in partnership with IAB Europe, is committed to continuous improvement and development of the Transparency and Consent Framework (TCF) to meet the needs of users and regulators. As such, the TCF is being updated to reflect the evolution of case law and Data Protection Authorities guidelines. The […]
Open RTB: Signaling Ad Refreshes
Introduction It is common for sellers of digital inventory to refresh their ad slots for better monetization. However, there has been no way to communicate this via OpenRTB, and consequently, buyers do not have ready access to information about this behavior. We are addressing this in OpenRTB 2.6-202303. There are […]
March 2023 Update To OpenRTB Is Now Ready For Implementation!
The latest updates to OpenRTB represent a significant step forward towards improving the transparency and accuracy of web video inventory IAB Tech Lab brings together passionate industry professionals across business and technical functions who volunteer their time to help make the entire ecosystem healthier and more transparent. So, when there’s […]
Updates To OpenRTB For Public Comment
OpenORTB 2.6-202303 was pushed to production the week of April 3rd, 2023. The below outlines the updates that were made based on public comment feedback. Please reach out to hillary@iabtechlab.com with any questions. ORTB 2.6-202303 AdCOM 1.0-202303 Pre-roll, mid-roll, and post-roll ads that are played before, during or after the […]
Privacy Enhancing Technologies Evolution Series (Part 3) Event Summary
This is a summary of the IAB Tech Lab’s event on December 8th, 2022, the third session in a series on the topic of Privacy Enhancing Technologies (PETs). You can watch the event video here. For an introduction to PETs, including what they are and an overview of the different […]
2023 OM SDK Compliance Update
Welcome back everyone! Things here at Tech Lab are back in full swing for 2023; and looking at the year just gone, there’s no doubt that 2022 was a brilliant year for the Open Measurement Software Development Kit (OM SDK) initiative. In 2022 we celebrated an additional 20 new certified […]
IAB Tech Lab Unveils 2023 Priorities and Roadmap
IAB Tech Lab, the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023. The product roadmap encompasses all five pillars of the Tech Lab’s work: consumer privacy, addressability and privacy enhancing technologies (PETs), advanced TV, ad supply chain, and cross-media measurement – and outlines […]
SHARC is ready: Write once, serve everywhere Ads
One technology for secure web and mobile apps advertising It’s been a big year for SHARC (Secure HTML Ad Rich-media Container). We conceptualized the SHARC in 2021 and released a draft for public comment in April, 2022. The feedback submitted from that comment period had us looking to add new […]