There was an unexpected error authorizing you. Please try again.

Brand Safety & Ad Fraud

Improving Brand Safety And Reducing Ad Fraud

Critical to today’s leading brands and publishers:

  • Ad fraud costs companies billions of dollars annually. eMarketer estimates in 2019 that $42 billion in ad spend was lost to
    ad fraud worldwide, up 20% from 2018.
  • A lack of transparency around supply sources and fraudulent behavior have caused a loss of ad revenue for publishers and
    wasted advertising dollars for brands.
  • Brand owners and others should play active roles in fighting fraud to help brands maintain control and safeguard their
    advertising investments.
  • Global standards and industry-wide adoption will help protect brands, and ensure that their ads display where intended,
    next to the right content in a brand-safe environment.

Read More: English (USA) | English (EU) | German

Standards, Specifications & Guidelines

Working Groups

Tools & Utilities