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Specification Adoption Program

The Specification Adoption Program is a module within the Resource Center that has been developed to help companies understand the adoption of industry standards.

The intention is for companies to use this tool to identify and verify the standards that businesses, within the digital advertising ecosystem, are leveraging.

To help ensure accuracy and authenticity, the platform also enables third-party verification from the companies submitting their data to help verify usage of these standards by selecting companies they are partnered with to attest and substantiate these claims to ensure more trust and confidence in the data being provided.

Related Links

IAB Tech Lab Launches Specification Adoption Program to Highlight Industry Technical Standard Usage