IAB Tech Lab's mission has been to bring together a community of experts to build technology foundations of open standards and software for the growth and sustainability of digital advertising funded free and open internet. The Tech Lab Summit is our flagship event that hosts the most influential digital advertising […]
Last summer, IAB Tech Lab released the Transparency Center, metadata about participants in the digital advertising ecosystem designed to help buy and sell side partners transact with confidence. Since the initial release, we’ve continued to enhance the available resources. We’d like to highlight some of the latest enhancements and features: […]
The Open Measurement SDK (OM SDK) is coming soon to Connected TV (CTV). With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement […]
The digital advertising industry needs a way to comply with new and changing privacy regulations as they continue to be signed into law. It’s clear that building bespoke solutions is not sustainable. The Global Privacy Platform provides the industry with a singular schema and set of tools to communicate consumers’ […]
Followed by a Networking Reception This second event in our PETs Series will focus on: How PETs work What are the different technology components What are the techniques to operationalize PETs for different use cases Join us to dive deeper into core PETs - secure multi-party computing, differential privacy, and […]
Video is thriving as a medium for consumers - be it streaming in the living room or enjoying short form videos on your mobile phone. Ad supported television is seeing new growth spurts with very large platforms like Disney and Netflix announcing their entry into advertising video on demand (AVOD) […]
In an effort to facilitate more meaningful conversation based on features instead of version numbers, and to better support the fast moving digital advertising ecosystem, the IAB Tech Lab is changing its release cadence for the OpenRTB specification. We’re changing from a single, inordinately large release once a year to […]
Followed by a Networking Reception This is the third and final event in our three part event series on Privacy Enhancing Technologies. Event 3 will focus on providing updates to the industry on the projects and outcomes from the IAB Tech Lab Privacy Enhancing Technologies Working Group. To find out […]
It is time to build! Combined with Privacy Enhancing Technologies (PETs), the private internet is here. The ‘BUILD’ event series will bring together privacy technology and policy experts from publishers, advertising technology providers, and government regulators to discuss the development and application of new privacy-enhancing technologies, addressability solutions, and how […]
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in San Francisco on March 16 for our first event of the Advanced TV: Binge Series. We'll focus on topics such […]
Data Clean Rooms have emerged as a solution for organizations with first-party data to scale and enable addressability with a privacy first design. IAB Tech Lab recently released the interoperability standards for Data Clean Rooms for public comments until April 17, 2023. In this webinar, we will unpack both the […]
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in London on April 27th for our second event of the Advanced TV: Binge Series. We'll focus on topics such […]
Privacy lawyers, cross-functional privacy teams and those drafting commercial contracts need a deeper understanding of the complex technologies and data flows that fortify the digital advertising industry. It is critical for lawyers, privacy product managers, risk officers, and compliance managers in the industry to have a foundational understanding of how […]
IAB Tech Lab Summit is THE industry event with content designed for technology, product, and operations experts across the digital advertising industry. Join us as we dive into critical technical foundations, open standards, and technology solutions to demonstrate their intersection and impact on the commercial needs of the digital ad […]
As the push toward privacy aware advertising continues IAB Tech Lab is at the forefront in creating the next generation of standards and protocols. It is becoming more and more critical that AdTech ecosystem, including advertisers and publishers evolve to meet the privacy demands of consumer and regulators. In this […]
The Global Privacy Platform (GPP) launched in September 2022 to provide the industry with a single standard for communicating consumer privacy consent and choice through the ad supply chain. This update to the GPP API was the result of industry feedback and includes improvements to the available commands, improvements to […]
Discuss move of IAB Tech Lab Taxonomies to GitHub, overview of changes in Ad Product Taxonomy 2.0 and outline the upgrade path to help the industry move away from Content Taxonomy 1.0 Agenda Taxonomies in GitHub Updates in Ad Product Taxonomy Speakers:
Join us on September 27, 2023 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2023 releases to date and what you should expect from the rest of the year. We’ll cover releases across all of our strategic pillars including privacy, addressability & privacy enhancing technologies, […]
Ad Ops is where the rubber meets the road in digital advertising. And the road is changing fast. The digital advertising landscape is undergoing a fast evolution with deprecation of traditional identifiers, privacy regulations enforcement, need for privacy enhancing technologies (PETs) and fast emerging growth of new advertising […]