From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in London on April 27th for our second event of the Advanced TV: Binge Series. We'll focus on topics such […]

Privacy lawyers, cross-functional privacy teams and those drafting commercial contracts need a deeper understanding of the complex technologies and data flows that fortify the digital advertising industry. It is critical for lawyers, privacy product managers, risk officers, and compliance managers in the industry to have a foundational understanding of how […]

  IAB Tech Lab Summit is THE industry event with content designed for technology, product, and operations experts across the digital advertising industry. Join us as we dive into critical technical foundations, open standards, and technology solutions to demonstrate their intersection and impact on the commercial needs of the digital ad […]

As the push toward privacy aware advertising continues IAB Tech Lab is at the forefront in creating the next generation of standards and protocols. It is becoming more and more critical that AdTech ecosystem, including advertisers and publishers evolve to meet the privacy demands of consumer and regulators. In this […]

The Global Privacy Platform (GPP) launched in September 2022 to provide the industry with a single standard for communicating consumer privacy consent and choice through the ad supply chain. This update to the GPP API was the result of industry feedback and includes improvements to the available commands, improvements to […]

Discuss move of IAB Tech Lab Taxonomies to GitHub, overview of changes in Ad Product Taxonomy 2.0 and outline the upgrade path to help the industry move away from Content Taxonomy 1.0   Agenda Taxonomies in GitHub Updates in Ad Product Taxonomy     Speakers:

Join us on September 27, 2023 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2023 releases to date and what you should expect from the rest of the year. We’ll cover releases across all of our strategic pillars including privacy, addressability & privacy enhancing technologies, […]

  Ad Ops is where the rubber meets the road in digital advertising. And the road is changing fast.   The digital advertising landscape is undergoing a fast evolution with deprecation of traditional identifiers, privacy regulations enforcement, need for privacy enhancing technologies (PETs) and fast emerging growth of new advertising […]

The Open Measurement SDK compliance program has been a large success and continues to grow. In order to improve the OM SDK compliance process, we have launched a tool to automatically validate OM SDK integrations prior to submitting for formal certification or for ongoing continuous testing. We'll do a show […]

IAB Tech Lab, the global digital advertising technical standards-setting body, has introduced the Data Deletion Request Framework as an essential addition to the Global Privacy Platform. This framework addresses the growing importance of data deletion requests in compliance with evolving consumer privacy rights and laws. Learn how this specification fills […]

Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways […]

What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to detect miscommunication of user preference signals.     Speakers: