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The Privacy Sandbox Fit Gap Analysis is Here! Learn More About the Changes Chrome is Proposing in the Privacy Sandbox and the Potential Impacts to Your Business
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Latest News

IAB Tech Lab releases final Privacy Sandbox Fit Analysis

IAB Tech Lab releases final Privacy Sandbox Fit Analysis

Published: June 27, 2024 In August 2023, IAB Tech Lab assembled a group of senior leaders, predominantly individuals with extensive experience in product, engineering, data... Read More

IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration

IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration

IAB Tech Lab, the global digital advertising technical standards-setting body, announced at the IAB Tech Lab Summit the recipients of its prestigious Lifetime Achievement Awards.... Read More

Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience

Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered... Read More

Press Release: IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance

Press Release: IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the final Data Deletion Request Framework, following the conclusion of... Read More

Events

I Want My CTV: AdvancedTV Tech

I Want My CTV: AdvancedTV Tech

Unlock the Future of Television at I Want My CTV! IAB Tech Lab will assemble leading experts from the TV, digital video, and measurement industries....

Date: December 5 @ 8:00 AM

Our Vision

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.