The Open Measurement SDK compliance program has been a large success and continues to grow. In order to improve the OM SDK compliance process, we have launched a tool to automatically validate OM SDK integrations prior to submitting for formal certification or for ongoing continuous testing. We'll do a show […]
In today's digital advertising industry, a deep understanding of the complex technologies and data flows that underpin the industry is crucial. Privacy lawyers, privacy product managers, risk officers, compliance managers, and those drafting commercial contracts must possess a solid foundation in how technologies and platforms work to deliver personalized and […]
It is time to build! Combined with Privacy Enhancing Technologies (PETs), the private internet is here. The ‘BUILD’ event series will bring together privacy technology and policy experts from publishers, advertising technology providers, and government regulators to discuss the development and application of new privacy-enhancing technologies, addressability solutions, and […]
It is time to build! Combined with Privacy Enhancing Technologies (PETs), the private internet is here. The ‘BUILD’ event series will bring together privacy technology and policy experts from publishers, advertising technology providers, and government regulators to discuss the development and application of new privacy-enhancing technologies, addressability solutions, and […]
IAB Tech Lab, the global digital advertising technical standards-setting body, has introduced the Data Deletion Request Framework as an essential addition to the Global Privacy Platform. This framework addresses the growing importance of data deletion requests in compliance with evolving consumer privacy rights and laws. Learn how this specification fills […]
In today’s rapidly evolving digital landscape, the use of SDKs is ubiquitous, providing companies with the tools they need to enhance their applications. However, misconfiguration or improper use of SDKs can lead to regulatory scrutiny and litigation claims. Join our panel of privacy and SDK experts and the IAB Tech […]
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in NYC on December 7 for our third and final event of the Advanced TV: Binge Series. We'll focus […]
December 12 from 1pm-3pm ET & December 13 from 1pm-3pm ET Lawyers and the cross-functional teams with privacy responsibilities need to have a thorough understanding of the technology that undergirds digital advertising, the tools leveraged for privacy compliance and what the future portends in this area. Join the IAB Tech […]
December 12 from 1pm-3pm ET & December 13 from 1pm-3pm ET Lawyers and the cross-functional teams with privacy responsibilities need to have a thorough understanding of the technology that undergirds digital advertising, the tools leveraged for privacy compliance and what the future portends in this area. Join the IAB Tech […]
Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways […]
What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to detect miscommunication of user preference signals. Speakers:
On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: - Privacy Sandbox Fit Gap Analysis study […]
On the next MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on March 5th, 2024 at 8:30AM IST | 11AM SGT | 2PM AEDT to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: - Privacy Sandbox Fit […]
The digital advertising industry is boldly taking on the challenge of navigating the complex landscape of privacy requirements, shaped by regional regulations and transformative technological shifts driven by industry giants such as Google, Apple, and Meta. This exclusive event is your gateway to an immersive experience, featuring deep-dive presentations, fireside […]
As part of our educational events for 2024, Tech Lab is hosting an event for agency investment and media buying teams to provide education on crucial Tech Lab technical standards that impact agencies and their brand clients, what problems they solve, what insights they produce, how to use them effectively, […]
This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop […]
The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV […]
Step into a world of technological marvels as we unveil a mesmerizing showcase of IAB Tech Lab's greatest achievements spanning the last ten years. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, this discussion is bound to leave you spellbound, celebrating the extraordinary journey of […]
Step into a world of technological marvels as we unveil a mesmerizing showcase of IAB Tech Lab's greatest achievements spanning the last ten years. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, this discussion is bound to leave you spellbound, celebrating the extraordinary journey of […]
This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop […]
