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Identity, Data, and Consumer Privacy

Protecting Consumer Privacy And Enabling Responsible Data Use

Consumer trust is the lifeblood of digital media and brand loyalty. Our industry has grown quickly, with innovation outpacing
regulation. We must put consumer privacy protection first to enable a sustainable, free, and open internet.

  • There is a proliferation of new privacy regulations around the world with impact on the way businesses operate and
    potential fines for non-compliance: from the General Data Protection Regulation (GDPR) in the EU to the California
    Consumer Privacy Act (CCPA) in the U.S. to new laws burgeoning in other countries and states.
  • Browsers are now competing directly on privacy features, and are introducing changes to third-party cookies that
    impact targeting and personalization, measurement, attribution, frequency management, and more.
  • Advertisers spend millions every year on data products and services without sufficient safeguards around transparency
    and quality of data.

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Standards, Specifications & Guidelines

Working Groups