Mission
Status
IAB Tech Lab Lead
Shailley Singh
Senior Vice President, Product
FOR QUESTIONS REGARDING THIS WORKING GROUP PLEASE EMAIL SUPPORT@IABTECHLAB.COM.
To join the Distributed Ledger and Cryptography Emerging Technologies Working Group, please email techlab@dev.iabtechlab.com.
Co-Chairs
Richard Bush, NYIAX
Michael Palmer, GroupM
Resources
Blockchain Technology Primer developed by working group participants to help explain blockchain technology components and how they can potentially be applied to the business of digital advertising
Blockchain Resources Wiki is a curated list of resources to learn and gain more in-depth knowledge about technology, legal aspects, currency, open source projects, and companies building blockchain-based products for the advertising industry. This will be a living resource updated continually by the working group
BUIDL: State of Blockchain in Advertising – view recording from our July 2018 Blockchain in Advertising event
PrivacyChain: Blockchain-based single ledger distributed solution for companies to track user’s privacy consents across complex data supply chains. The open source project is available here and the demo is available here.