SOLD OUT! On June 6th IAB Tech Lab and Pandora will be hosting a half-day, interactive town-hall focused on key technologies and standards that will shape the future of the data supply chain. Key topics will include the future of cookies and browser-based identifiers, data portability, audience data transparency, […]
Can Blockchain do advertising? Please join IAB Tech Lab as we address this question and discover the state of blockchain in digital advertising. This full day event will address the most asked questions about the application of blockchain technology in advertising for programmatic buying, identity management, transparency and fraud prevention […]
The IAB Tech Lab Council’s Q2 2018 meeting focused on our Consumer Experience initiatives. IAB Tech Lab working group members and leads discussed the Impact of UX on Advertiser ROI, Measuring Ad Experiences, Ad Recovery, Compliance Programs, and an updates on GDPR and LEAN.
The IAB Tech Lab Council’s Q1 2018 meeting focused on our Supply Chain initiatives. IAB Tech Lab co-chairs and leads provided updates on Ads.txt, Ads.cert, OpenRTB, Data Transparency Standards, GDPR, and Identity Resolution Standards.