Signal Shift NYC 2026: Privacy. Addressability. AI.
IAB Tech Lab’s Signal Shift event returns after sold out events in 2024 and 2025.
In an era where digital advertising faces increasing challenges from signal loss, regulatory pressures, evolving consumer expectations, and now AI(!) IAB Tech Lab’s “Signal Shift” brings together industry leaders to explore the cutting-edge solutions shaping the future of privacy and addressability.
This full-day event will feature deep-dive discussions on privacy-enhancing technologies (PETs), ID-less solutions, and innovative addressability strategies that balance personalization with compliance. Attendees will gain insights into how companies can navigate the shifting landscape of data signals while maintaining effective audience engagement.
EARLY BIRD Pricing (until Feb 9, 2026) Member Ticket: $499/Non-Member Ticket: $599
This event is free for brands and agencies. Request a pass below.
Date
Thursday March 19, 2026
8am-6pm
Location
Convene
237 Park Ave
New York, NY
Why Attend?
Attending Signal Shift NYC 2026 is about moving beyond the “privacy burnout” and into the era of active implementation. As third-party signals continue to diminish, this event provides the technical blueprint for maintaining a high-performance ad stack.
Master the “Trusted Server” Era: Get a first-hand look at the Trusted Server initiative—Tech Lab’s open-source answer to browser restrictions. Learn how to move ad execution to the server-side to reclaim ownership of your first-party data.
Move from Theory to PETs Implementation: Shift from talking about Privacy-Enhancing Technologies (PETs) to deploying them. Understand how to use clean rooms, multi-party computation, and on-device targeting to bridge the gap between privacy compliance and marketing utility.
Solve the Post-Cookie Attribution Puzzle: Discover how the industry is replacing traditional tracking with Privacy-Safe Secure Attribution and Conversion APIs (CAPIs). Learn to build measurement frameworks that satisfy both regulators and ROI-focused CMOs.
Future-Proof for the “Agentic Web”: Hear how the new Agentic Roadmap and high-performance protocols like the Model Context Protocol (MCP) are reshaping programmatic speed and scale, and the need to bake privacy right into Agentic Advertising.
Navigate the Regulatory “Global Patchwork”: Gain clarity on the Global Privacy Protocol (GPP) and learn about new areas of concern such as youth privacy, and privacy in CTV.
👥 Who Should Attend
Signal Shift NYC is a deep-dive technical summit designed for the professionals who are building, buying, and regulating the next generation of the digital advertising ecosystem. This event is essential for:
Product & Engineering Leaders from both buy-side and sell-side platforms who are tasked with implementing PETs (Privacy-Enhancing Technologies) and evolving their addressability stacks.
Privacy & Legal Counsel – You need to understand the technical nuances of how state and global regulations (like GDPR and US State Laws) translate into actual ad tech standards.
Media & Publishing Executives who are looking to reclaim control of their first-party data through initiatives like *Trusted Server* and navigate the financial impacts of signal loss.
Brand & Agency Decision-makers responsible for media planning and measurement who need to understand how “ID-less” environments and clean rooms will impact campaign effectiveness and attribution.
Data scientists and analytics leads focused on conversion APIs (CAPIs), server-side tracking, and new attribution models that balance consumer personalization with compliance.
Product managers and Developers working on ID solutions, SSPs, DSPs, and measurement tools that need to align with IAB Tech Lab’s open technical standards.