Blog Posts
Tech Lab releases PAIR protocol for the industry
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
ID Provenance Added to OpenRTB
OpenRTB 2.6 updated to provide the industry with ability to understand ID provenance
Tech Lab Unveils New Privacy Taxonomy
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
OpenDirect 2.1 for the Programmatic Guaranteed Trading of Both Traditional and Digital Media
Tech Lab Guest BlogTim Harvey, Founder, Knitting MediaPublished: September 19, 2024 Offline ‘Traditional’ and Online ‘Digital’ Media now supported in IAB Tech Lab Programmatic Direct standards OpenDirect is the open programmatic guaranteed trading standard from the IAB Tech Lab that allows a media buyer to plan, buy, activate and report, […]
Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
Expanding GPP Coverage: State-Specific Privacy Updates
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
The VAST CTV Addendum 2024 is Ready for Implementation!
Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments
IAB Tech Lab releases final Privacy Sandbox Fit Analysis
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google’s Privacy Sandbox for Protected Audiences auctions
IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration
IAB Tech Lab, the global digital advertising technical standards-setting body, announced at the IAB Tech Lab Summit the recipients of its prestigious Lifetime Achievement Awards. As part of celebrating 10 years of IAB Tech Lab, the awards honor key contributors to the standards that have improved the digital economy over […]
Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments. IAB Tech Lab invites industry stakeholders to participate in public […]