Tech Lab Unveils New Privacy Taxonomy

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the IAB Tech Lab Privacy Taxonomy, now available for public comment for the next 30 days. Developed under the guidance of IAB Tech Lab’s Privacy Implementation & Accountability Task Force (PIAT), this new framework addresses the pressing need for businesses to manage personal data more effectively and ensure compliance with privacy regulations.

“Our industry is at a critical juncture where the need for a unified approach to data privacy has never been more urgent,” said Jared Moscow, Director of Product, Privacy, IAB Tech Lab. “The IAB Tech Lab Privacy Taxonomy is more than just a technical standard—it’s a foundational shift in managing data privacy. The Privacy Taxonomy enables businesses to systematically approach the complexities of data privacy with a common framework. We’re proud to lead this initiative and look forward to the industry’s feedback during this public comment period.”

You can read the full press release here. The public comment period is open until October 5th, 2024. To access the updates click here. Comments may be submitted to support@dev.iabtechlab.com


Jared Moscow headshot
Jared Moscow
Director of Product, Privacy & Addressability
IAB Tech Lab