Subscribe to Our Newsletter
  • Membership
    • Membership Types
    • Board Membership
    • Corporate Membership
    • Our Members
  • Standards
    • All Standards
    • Supply Chain & Foundations
    • Addressability and PETs
    • Measurement
    • Privacy
    • Advanced TV
  • Working Groups
  • Events
    • Sponsor a Tech Lab Event
  • Software
  • News & Blog
    • Latest News & Blogs
    • Press Releases
    • Member Perspectives
  • Tools Portal
  • Compliance
    • All Compliance Programs
    • Open Measurement
    • Measurement Compliance
    • Podcast Measurement Compliance
    • Data Transparency
    • Compliance Pricing
    • Compliant Companies
Profile Icon

Member Perspectives

April 24, 2024

Embracing AI to Safely & Effectively Reach Audiences

We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale (source).  Advancements in AI, particularly Large Language Models (LLMs), […]

Read More

Categories

  • Measurement
  • Ad Products
  • Ad Tech
  • VASTs
  • Privacy

Tags

  • addressability
  • ads-txt
  • ads.txt
  • adscert
  • advanced-tv
  • AdvancedTV
  • AI in Advertising
  • audience-taxo
  • buyers.json
  • ccpa
  • compliance
  • content-taxo
  • ctv
  • data deletion
  • data-clean-rooms
  • data-transparency
  • digital-video
  • Dynamic Content Ad Standards
  • fraud
  • gpp
  • IAB
  • LEAN
  • LEAN Ads
  • measurement
  • measurement-compliance
  • Member Perspectives
  • member-perspective
  • MRAID
  • mspa
  • omsdk
  • open source
  • open-measurement
  • open-source
  • opendirect
  • openmedia
  • OpenRTB
  • pair
  • pets
  • podcast
  • podcast-measurement
  • privacy
  • Privacy Sandbox
  • privacy-taxo
  • programmatic
  • rearc
  • sda
  • sharc
  • simid
  • skadnetwork
  • spiders-bots
  • supply-chain
  • sustainability
  • tcf
  • tech lab summit
  • uid2
  • us-privacy
  • VAST
Show More Show Less

About the IAB Tech Lab

  • Tech Lab Mission
  • Tech Lab Leadership
  • Tech Lab Team
  • Global Partners

Contact

  • Subscribe to Our Newsletter
  • Join the IAB Tech Lab
  • Contact Us
  • Tech Lab Careers


Questions? Email Support     Terms of Use     Privacy Policy     iab.com     Copyright 2025 IAB Technology Laboratory, Inc.