Tag: sustainability
IAB Tech Lab Releases The Sustainability Playbook To Achieve A Sustainable Programmatic Marketplace
In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising technical standards-setting body, has achieved the first of many milestones. Today, the organization unveiled the Sustainability Playbook, a guided resource developed by IAB Tech Lab’s Sustainability working group, aimed at promoting […]
IAB Tech Lab Unveils Multi-Year Green Initiative To Reduce Carbon Impact Of Digital Ads
IAB Tech Lab, the global digital advertising technical standard-setting body, announced today at IAB’s Annual Leadership Meeting the launch of the Green Initiative to assist the advertising industry in meaningfully lowering carbon emissions via supply path optimization.