Tag: supply-chain
Upgrade to Ads.txt 1.1 with IAB Tech Lab Supply Chain Transparency: Introducing new APIs
We’re thrilled to share the Supply Chain APIs in the IAB Tech Lab Tools Portal now include the updates from Ads.txt version 1.1. The specification update was released in August 2022, and we’ve seen rapid adoption of the new version from publishers. This update introduced two directives that empower publishers […]
Introducing the IAB Tech Lab Tools Portal
Over the last two years, IAB Tech Lab has developed several new useful industry data modules and the Transparency Center has evolved into much more than supply chain transparency. For example, it now houses the MSPA Registration, the SKAdNetwork ID List, the News Media List, the Open Measurement SDK, and […]