Tag: open-source
IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository
By Alanna Gombert The IAB Tech Lab is assuming governance of a new technical tool for mobile in-app viewability measurement – the Mobile Verification Open-Source Software Development Kit (SDK) – originally conceived by Integral Ad Science (IAS). This marks the first acquisition for the IAB Tech Lab Tool Repository, which […]