Tag: MRAID
Bringing MRAID 3.0 Adoption Up to Speed
By Aron Schatz MRAID 3.0 was released about a year ago to be the gateway to enhancing rich media advertising in mobile applications. Since that time, the industry has been adopting and embracing the changes to the standard. The work has not stopped for the MRAID working group, though. Through […]
MRAID 3.0: Ready to Play Rich and Flawless Ads In-App on Your Phone
By Aron Schatz View MRAID Version 3.0 Here Since 2011, the Mobile Rich Media Ad Interface Definitions (MRAID) specification has provided in-app advertising the means to create compelling rich media ad experiences at scale. The promise of MRAID allowed ad designers to write a creative once, and have it run […]
Tools & Utilities
Articles
- IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration
- Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience
- Press Release: IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance
- Press Release: OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung TVs
- Multi-State Privacy Agreement and Global Privacy Platform Update