There are 19 states (20 if you include Florida) in the U.S. that have enacted comprehensive data privacy laws, with some already in effect and others set to go into effect in 2025-2026. In this webinar, explore the latest developments in the Global Privacy Platform (GPP), which is designed to […]
The Privacy Taxonomy is a universal taxonomy designed to standardize how privacy-related data elements, data usage, and data subjects are categorized across the digital media ecosystem. This foundational specification enables interoperability between systems, helping organizations uphold consumer privacy rights such as the right to delete, access, and correct personal data. […]
Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? The Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. ACIF's ad registration approach, similar to a UPC code, unlocks efficient campaign management and measurement for improved ROI. In […]
