Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) […]

  Please join us for an innovative, future-forward discussion on Wednesday, October 28, 2pm EDT. Co-hosted by the IAB Tech Lab, the global non-profit consortium, driving digital media standards, and Dstillery, your Custom Audience Solutions partner.  We'll provide a fresh take on version 1 of the IAB Tech Lab’s Data […]

    The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during 2021. Attendees will […]

While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted, support on Connected TV (CTV) platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher, the content owner, or the OS platform. IAB Tech Lab has been working […]

(This event has been programmed for attendees located in European time zones but is open to all.) Join us for the IAB Tech Lab Addressability Solutions Roadshow on Thursday, April 15 from 3PM to 6PM BST/ 4PM to 7PM CET / 10AM to 1PM EDT. We will take a deep […]

Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Wednesday, May 19 at 2PM ET/11AM PT. We will take a deep dive into the new portfolio of proposed standards and guidelines for addressability, accountability, and privacy. And we will discuss further how they each impact […]

(This event has been programmed for attendees located in time zones within the Asia-Pacific Region, but is also open to all.) Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on: 25th June 2021: Time - 06:30 India, 08:00 Jakarta, 09:00 Singapore, 11:00 Sydney 24th […]

With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites, 400,000 apps and hundreds of sellers.json files, […]

Date: 4rd Aug 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30 Canberra, 00:30 New York Date: 3rd Aug 2021 Time: 21:30 Los Angeles With IAB Tech Lab's release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: […]

This event is currently live. If you have not registered yet, please click here to register now. Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Thursday, September 16 at 3PM ET/12PM PT. We will hear from Tech Lab’s new CEO, Anthony Katsur, learn […]

In today’s rapidly evolving digital landscape, the use of SDKs is ubiquitous, providing companies with the tools they need to enhance their applications. However, misconfiguration or improper use of SDKs can lead to regulatory scrutiny and litigation claims. Join our panel of privacy and SDK experts and the IAB Tech […]

The Open Measurement SDK (OM SDK) is expanding its CTV footprint.  With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV.  The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV […]

Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? The Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. ACIF's ad registration approach, similar to a UPC code, unlocks efficient campaign management and measurement for improved ROI. In […]