Webinar: SIMID (“Secure Interactive Media Interface Definition”) – Taking VPAID back to the basics! (Build Simple Secure Interactive Ads)

Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) over the last few years. This included a refresh of VAST (with VAST4) as well as two specs to replace the widely used (but often disliked) VPAID – Open Measurement for measurement use cases and SIMID (“Secure Interactive Media Interface Definition”) for interactive use cases.

In this webinar, learn about the background and working details of SIMID from some of the members of the SIMID working group.

Get your SIMID and VPAID questions answered:

• What are the problems with VPAID?
• How does the VAST4 based stack (VAST4+OMID+SIMID) address these problems?
• Why does VPAID not work for SSAI – and how is this addressed?
• How does interactivity work with SIMID?
• How does SIMID offer a more secure model for publishers?
• How does SIMID simplify everyone’s lives?

And more!