IAB Tech Lab Summit: Impact

Anthony Katsur, CEO, IAB Tech Lab

Meta has made big, bold research investments focused on pushing the boundaries of AI to create a more connected world. Angela Fan will discuss how this research has accelerated over the past decade and the potential it has for AI.

Angela Fan, Research Scientist, Meta

How will AI change the way we consume and work in media? Join us as we host an expert panel of artificial intelligence and data science luminaries, discussing the promises and pitfalls of AI across the media landscape, including the implications for content authenticity and licensing, consumer privacy, ad operations, and attribution across the web.

Angela Fan, Research Scientist, Meta

Michael Palmer, VP & Global Partner – Technology, Mindshare

Neal Richter, Director, Advertising Science, Amazon

Dan Taylor, VP, Global Ads, Google

As the industry continues to solve for fragmented identity signals across devices, ecosystems and media outputs, Gruia Pitigoi-Aron, SVP, Product Management at The Trade Desk, will present the current state of identity and how new solutions are solving – and improving – addressability in digital advertising. Included in the session will be an overview of how Unified ID 2.0 started and how its progressed to where we are today, and what’s to come.

Gruia Pitigoi-Aron, SVP, Product Management, The Trade Desk

Shailley Singh, EVP, Product & COO

• Session 1: Evolving Programmatic Foundational Standards to Meet Market Needs

The programmatic foundations of digital advertising are constantly evolving. Some of the hot topics and market needs this year include sustainability, security, and ways to better serve the convergence of digital video and television. This breakout session will have expert speakers from our Programmatic Supply Chain working group to dive into the details of OpenRTB 2.x 2023 updates, including the expected impact on the programmatic supply chain, and talk about what’s coming next.

Eyal Betzalel, Co-CEO, Primis

Rob Hazan, Sr. Director, Product, Index Exchange

Ayse Pamuk, Platform Operations Manager, Basis Technologies

Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab

• Session 2: Unified ID 2.0: Building an Open-Source Solution & Operator Model

Unified ID 2.0 offers greater personalization, precision, measurement, and security for every use case — from advertisers, publishers, tech providers and everyone in the adtech ecosystem. Join Kanishk Prasad, Director of Product at The Trade Desk to understand the different use cases for UID 2.0 and how you can get started.

Kanishk Prasad, Director of Product, The Trade Desk

• Session 3: Open Measurement SDK takes on CTV

With CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in AdvancedTV and the IAB Tech Lab OMSDK Compliance program.

Chris Troein, Sr. Mobile SDK Engineer, Oracle

Jarrett Wold, Sr. Director, Compliance Programs, IAB Tech Lab

Based on feedback from our 2022 member survey, IAB Tech Lab is kicking off work to define the new landscape of identity solutions. Get a preview of what the guidance will define, its intended use cases and how it will work across different channels.

Eliza Nevers, CPO, Lotame

Mathieu Roche, CEO & Co-Founder, ID5

Shailley Singh, EVP, Product & COO, IAB Tech Lab

Buyers and sellers are increasingly opting for more direct supply paths; our panel of experts dwelve into the detail of the drivers behind this shift, and the benefits the it brings for the stakeholders involved.

Will Doherty, VP, Inventory Development, The Trade Desk

Jaan Janes, VP, Publisher Partnerships, PubMatic

Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab

A Fireside Chat with Spectrum Reach and Beachfront

The convergence of traditional TV, CTV, and online video has created new challenges – and unlocked new opportunities – for media sellers and their ad operations teams. In this fireside chat, executives from Beachfront and Spectrum Reach will explore how Spectrum Reach took an innovative, tech-driven approach to advanced TV ad monetization, leaning on standards to bridge the gap between viewing environments. 

Amit Nigam, VP, Product, Beachfront

Marc Forman, Director, Product Management, Spectrum Reach

Measurement in CTV is changing. Our panel of experts discuss how they are navigating this fragmented environment, and the measurement currencies of the future.

Karen Chan, Group Director, Investment Innovation, GroupM

Josh Chasin, CMO, VideoAmp

Michael Chevallier, VP, Sales – North America, Lemma

Katie Stroud, Sr. Manager, Product,

With billions of users generating content on TikTok, trends are born every day and it gives brands opportunity to interact with a diverse, creative and global community. However, no matter the campaign goal, it’s important to ensure your content is showing up next to brand safe and suitable content. Join the TIk Tok team to understand and discuss how they deploy brand suitability and safety tools to help advertisers tap into the hottest trends in their markets while ensuring brand safety and suitability for their ad campaigns. Come learn more about TikTok’s methodology and technology to ensure brand safety on its global platform.

Bahar Bozdogan, Global Product Marketing Lead – Measurement and Brand Safety, TikTok

Rahul Sharma, Brand Innovation Product Lead, TikTok

• Session 1: Managing Consent Across the Globe with GPP

Managing user choice is at the front of everyone’s minds. Take a deep dive into how the digital supply chain’s privacy tech stacks have adapted and evolved. We’ll hear from publishers, ad tech providers and buyers as they think about this not so new constant in their daily activities.

Rowena Lam, Sr. Director, Privacy & Data, IAB Tech Lab

Mark McEachran, VP, Product – Platform, YieldMo

Ethan Sailers, Solutions Engineer Manager, OneTrust

• Session 2: Call to Updates in Podcast Measurement

As podcast listenership increases and the technology to support that listenership improves, the podcast technical measurement capabilities are continuing to evolve at a rapid pace. Learn more from the experts.

Brendan Kelly, Director, Ad Quality, SXM Media

Katie Stroud, Senior Product Manager, IAB Tech Lab

Tamara Zubatiy, CEO & Co-Founder, Barometer

• Session 3: The Sustainibility Playbook: Starter Guide For A Sustainable Programmatic Marketplace

The IAB Tech Lab’s quick wins guidebook can help you begin to take action that will reduce the industry’s environmental impact while still making responsible economic impact. Our goal is to empower the programmatic advertising supply chain participants with an actionable playbook of best practices to begin the urgent journey to net zero emissions.

Curt Larson, CPO, Sharethrough

Amanda Martin, SVP, Partnerships & Business Strategy

Jon Schulz, CMO, Viant Technology

Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab

A fireside chat between Tony Katsur, CEO IAB Tech Lab, & Maria Weaver, President of WMX, talk about the increased importance for quality of content in CTV environments.

Anthony Katsur, CEO, IAB Tech Lab

Maria Weaver, President, WMX at Warner Music Group

Data clean rooms offer a promising solution for audience activation and measurement in a privacy focused way; however with a number of DCR solutions available in market, standardization is crucial to ensure there is interoperability between different systems. IAB Tech Lab are developing technical standards and guidance for efficient interoperability; this panel discussed the deliverables so far, and what is yet to come.

Kelly Abcarian, EVP, Measurement & Impact, Advertising & Partnerships, NBCUniversal

Dennis Buchheim, President, ThinkMedium

Edik Mitelman, General Manager, Privacy Cloud, AppsFlyer

Shailley Singh, EVP, Product & COO, IAB Tech Lab

Updates and insights into progress of Google’s Privacy Sandbox initiatives.

Joey Trotz, Director, Product Management Ecosystems, Google

Anthony Katsur, CEO, IAB Tech Lab