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IAB Tech Lab Summit: Impact
June 7, 2023 @ 8:00 AM - 6:00 PM EDT
IAB Tech Lab Summit is THE industry event with content designed for technology, product, and operations experts across the digital advertising industry. Join us as we dive into critical technical foundations, open standards, and technology solutions to demonstrate their intersection and impact on the commercial needs of the digital ad economy. Participate in honest and hard-hitting debates and discussions about the industry’s biggest challenges and opportunities to drive growth through efficient, interoperable and smart technology foundations.
Agenda:
| 9:00 – 9:15 AM | Intro
Anthony Katsur, CEO, IAB Tech Lab |
| 9:15 – 9:45 AM | The Impact of Open Source on the Growth & Future of AI
Meta has made big, bold research investments focused on pushing the boundaries of AI to create a more connected world. Angela Fan will discuss how this research has accelerated over the past decade and the potential it has for AI.
Angela Fan, Research Scientist, Meta |
| 9:45 – 10:15 AM | Real-world Implications of Artificial Intelligence in Media
How will AI change the way we consume and work in media? Join us as we host an expert panel of artificial intelligence and data science luminaries, discussing the promises and pitfalls of AI across the media landscape, including the implications for content authenticity and licensing, consumer privacy, ad operations, and attribution across the web.
Angela Fan, Research Scientist, Meta Michael Palmer, VP & Global Partner – Technology, Mindshare Neal Richter, Director, Advertising Science, Amazon Dan Taylor, VP, Global Ads, Google |
| 10:15 – 10:40 AM | UID 2.0: Where We Are and Where We’re Going
As the industry continues to solve for fragmented identity signals across devices, ecosystems and media outputs, Gruia Pitigoi-Aron, SVP, Product Management at The Trade Desk, will present the current state of identity and how new solutions are solving – and improving – addressability in digital advertising. Included in the session will be an overview of how Unified ID 2.0 started and how its progressed to where we are today, and what’s to come.
Gruia Pitigoi-Aron, SVP, Product Management, The Trade Desk Shailley Singh, EVP, Product & COO |
| 10:40 AM – 11:20 AM | Breakout Sessions
The programmatic foundations of digital advertising are constantly evolving. Some of the hot topics and market needs this year include sustainability, security, and ways to better serve the convergence of digital video and television. This breakout session will have expert speakers from our Programmatic Supply Chain working group to dive into the details of OpenRTB 2.x 2023 updates, including the expected impact on the programmatic supply chain, and talk about what’s coming next.
Eyal Betzalel, Co-CEO, Primis Rob Hazan, Sr. Director, Product, Index Exchange Ayse Pamuk, Platform Operations Manager, Basis Technologies Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab
Unified ID 2.0 offers greater personalization, precision, measurement, and security for every use case — from advertisers, publishers, tech providers and everyone in the adtech ecosystem. Join Kanishk Prasad, Director of Product at The Trade Desk to understand the different use cases for UID 2.0 and how you can get started.
Kanishk Prasad, Director of Product, The Trade Desk
With CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in AdvancedTV and the IAB Tech Lab OMSDK Compliance program.
Chris Troein, Sr. Mobile SDK Engineer, Oracle Jarrett Wold, Sr. Director, Compliance Programs, IAB Tech Lab |
| 11:20 – 11:40 AM | Networking Break
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| 11:40AM – 12:15 PM | Universal IDs and the Need for Guidance
Based on feedback from our 2022 member survey, IAB Tech Lab is kicking off work to define the new landscape of identity solutions. Get a preview of what the guidance will define, its intended use cases and how it will work across different channels.
Eliza Nevers, CPO, Lotame Mathieu Roche, CEO & Co-Founder, ID5 Shailley Singh, EVP, Product & COO, IAB Tech Lab |
| 12:15 – 12:35 PM | Direct Supply Paths: The New SPO
Buyers and sellers are increasingly opting for more direct supply paths; our panel of experts dwelve into the detail of the drivers behind this shift, and the benefits the it brings for the stakeholders involved.
Will Doherty, VP, Inventory Development, The Trade Desk Jaan Janes, VP, Publisher Partnerships, PubMatic Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab |
| 12:35 – 1:45 PM | Lunch
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| 1:45 – 2:00 PM | Svc Excellence Awards
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| 2:00 – 2:20 PM | Building an Ad Tech & Sales Operation for Convergent TV
A Fireside Chat with Spectrum Reach and Beachfront
The convergence of traditional TV, CTV, and online video has created new challenges – and unlocked new opportunities – for media sellers and their ad operations teams. In this fireside chat, executives from Beachfront and Spectrum Reach will explore how Spectrum Reach took an innovative, tech-driven approach to advanced TV ad monetization, leaning on standards to bridge the gap between viewing environments.
Amit Nigam, VP, Product, Beachfront Marc Forman, Director, Product Management, Spectrum Reach |
| 2:20 – 2:45 PM | Measurement in the Fragmented CTV Landscape
Measurement in CTV is changing. Our panel of experts discuss how they are navigating this fragmented environment, and the measurement currencies of the future.
Karen Chan, Group Director, Investment Innovation, GroupM Josh Chasin, CMO, VideoAmp Michael Chevallier, VP, Sales – North America, Lemma Katie Stroud, Sr. Manager, Product, |
| 2:45 – 3:10 PM | Building Robust Solutions For A Unique Platform – Brand Safety at TikTok
With billions of users generating content on TikTok, trends are born every day and it gives brands opportunity to interact with a diverse, creative and global community. However, no matter the campaign goal, it’s important to ensure your content is showing up next to brand safe and suitable content. Join the TIk Tok team to understand and discuss how they deploy brand suitability and safety tools to help advertisers tap into the hottest trends in their markets while ensuring brand safety and suitability for their ad campaigns. Come learn more about TikTok’s methodology and technology to ensure brand safety on its global platform.
Bahar Bozdogan, Global Product Marketing Lead – Measurement and Brand Safety, TikTok Rahul Sharma, Brand Innovation Product Lead, TikTok |
| 3:10 – 3:50 PM | Breakout Sessions
Managing user choice is at the front of everyone’s minds. Take a deep dive into how the digital supply chain’s privacy tech stacks have adapted and evolved. We’ll hear from publishers, ad tech providers and buyers as they think about this not so new constant in their daily activities. Rowena Lam, Sr. Director, Privacy & Data, IAB Tech Lab Mark McEachran, VP, Product – Platform, YieldMo Ethan Sailers, Solutions Engineer Manager, OneTrust
As podcast listenership increases and the technology to support that listenership improves, the podcast technical measurement capabilities are continuing to evolve at a rapid pace. Learn more from the experts.
Brendan Kelly, Director, Ad Quality, SXM Media Katie Stroud, Senior Product Manager, IAB Tech Lab Tamara Zubatiy, CEO & Co-Founder, Barometer
The IAB Tech Lab’s quick wins guidebook can help you begin to take action that will reduce the industry’s environmental impact while still making responsible economic impact. Our goal is to empower the programmatic advertising supply chain participants with an actionable playbook of best practices to begin the urgent journey to net zero emissions.
Curt Larson, CPO, Sharethrough Amanda Martin, SVP, Partnerships & Business Strategy Jon Schulz, CMO, Viant Technology Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab |
| 3:50 – 4:10 PM | Networking Break
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| 4:10 – 4:30 PM | The Importance of Quality Content on CTV
A fireside chat between Tony Katsur, CEO IAB Tech Lab, & Maria Weaver, President of WMX, talk about the increased importance for quality of content in CTV environments.
Anthony Katsur, CEO, IAB Tech Lab Maria Weaver, President, WMX at Warner Music Group |
| 4:30 – 5:00 PM | Interoperability of Cleanrooms
Data clean rooms offer a promising solution for audience activation and measurement in a privacy focused way; however with a number of DCR solutions available in market, standardization is crucial to ensure there is interoperability between different systems. IAB Tech Lab are developing technical standards and guidance for efficient interoperability; this panel discussed the deliverables so far, and what is yet to come.
Kelly Abcarian, EVP, Measurement & Impact, Advertising & Partnerships, NBCUniversal Dennis Buchheim, President, ThinkMedium Edik Mitelman, General Manager, Privacy Cloud, AppsFlyer Shailley Singh, EVP, Product & COO, IAB Tech Lab |
| 5:00 – 5:20 PM | Google: Privacy Sandbox
Updates and insights into progress of Google’s Privacy Sandbox initiatives.
Joey Trotz, Director, Product Management Ecosystems, Google |
| 5:20 – 5:25 PM | Closing Remarks
Anthony Katsur, CEO, IAB Tech Lab |
| 5:30 – 6:30 PM | Cocktail Reception |
Pricing Tiers:
- Tier one $349/499, ends 4/30
- Tier two $449/599 ends 5/31
- Tier three $599/699 ends 6/7
Speakers: 
Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & PartnershipsK...
View Bio Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal
Kelly Abcarian is Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal. Abcarian spearheads the company’s rapidly accelerating cross-platform and full-funnel measurement capabilities, leading innovation from impressions to impact at a local, national and global level across NBCUniversal’s One Platform.
As consumer viewing habits continue to shift towards streaming and CTV, Abcarian leads a team tasked with pushing forward measurement solutions that reflect the all-screen future viewers have created, while providing advertisers with new opportunities to reach and target their key audiences. Additionally, she oversees the company’s attribution and ROI capabilities including Total Investment Impact (TII), which focuses on measuring and delivering what matters most to advertisers. Abcarian also plays an important role in the growth and development of NBCUniversal’s data strategy, including efforts such as NBCU ID and the Audience Insights Hub. A member of NBCUniversal’s Advertising & Partnerships leadership team, she is an essential voice in the marketplace, partnering with many of the leading trade organizations, measurement and technology companies on solutions and industry-wide initiatives.
Abcarian is an experienced executive with almost two decades of media and technology leadership in developing solutions for television, digital and CTV/OTT content and advertising platforms. Prior to joining NBCUniversal, she most recently served as GM of Nielsen’s Advanced Video Advertising Group, where she led the company’s addressable initiatives including the strategic acquisitions of several key players within the space. Prior to that, Abcarian led Nielsen’s global audience measurement product portfolio where she was responsible for the creation of Nielsen’s Total Audience Product suite, along with the development of Digital Ad Ratings for CTV.
Abcarian held leadership positions at various leading technology and professional services companies, including Oracle, Siebel Systems and Arthur Andersen, and is a highly awarded industry leader having been named a Cynopsis Top Woman in Digital, Woman to Watch and Wonder Woman in Streaming by Multichannel News, an OUTstanding Ally; and a Top 100 Diversity MBA Executive Leader. Throughout her career, Abcarian has devoted herself to diversity, equity, and inclusion efforts as well as lifting up the LGBTQ+ community through allyship, from helping lead PRIDE activations to lobbying for new, more inclusive HR policies
Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & Partnerships 
Eyal is one of the Co-Founders and Co-CEOs of Primis, as well as one of the founding partners of Sellers.guide His primary responsibilities involve overseeing the development of the company’s products and technology infrastructure, and devising growth strategies.
Eyal Betzalel
Co-Chief Executive Officer 
Bahar is a PMM Lead at TikTok, leading global product marketing for measurement and brand safety. She drives the go-to-market strategy for new brand safety and measurement product launches as well as the existing TikTok product suite, enabling advertisers to effectively measure their campaigns. Bahar and her team also work closely with key industry partners and organizations to help define and align with brand safety and measurement standards across the global ecosystem.
Bahar Bozdogan
Global Product Marketing Lead - Measurement and Brand Safety 
Dennis Buchheim has been driven for 20+ years by a mission to ensure digital content and services remain accessible and useful. He is a collaborative, product-oriented leader who has built and led teams to define, launch, and manage large-scale products/programs in advertising and beyond.
Dennis founded ThinkMedium as an advisory services firm to help ads and media clients navigate privacy, safety, and efficiency challenges and opportunities. Immediately prior, Dennis was a VP at Facebook/Meta, recruited to collaborate with the ads ecosystem on solutions for privacy and data, measurement, and trust and safety, with scope later expanded to include data science and program enablement teams for Meta’s business products.
Dennis joined Meta after serving as CEO of IAB Tech Lab, digital advertising’s primary technical standards body. He has also held ad tech product/business leadership roles at Yahoo and Microsoft, where his teams developed demand-side platforms, ad exchanges, targeting systems, identity solutions, audience insights tools, measurement and verification platforms, and more.
Before “finding advertising” in 2002, Dennis spent his career in engineering and product roles at Apple, Oracle, Actioneer, and iHarvest (which he co-founded), working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University, in computer science and business economics, presaging his career developing technology products.
Dennis Buchheim
President 
Karen Chan is the Group Director of Investment Innovation at GroupM, where she promotes a holistic approach to the evolution of TV and Video across teams, departments, and agencies. She helps to bring in new ideas and processes, including continuous play, tech/data platform partnerships, alternative currency measurement, and internal communications/partner marketing. Karen previously worked at VIZIO, MediaMath, Tremor Video, and SHE Media (Penske Media Group). She is an active member of GroupM’s AAPI ERG and works closely with the Learning and Development team to mentor new associates in the advertising industry. Karen’s contributions have been recognized with honors such as Cynopsis’ Top Women in Tech in 2020 and a finalist for FierceVideo’s 2022 Emerging Leaders Award.
Karen Chan
Group Director of Investment Innovation 
As Chief Measurability Officer, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.
When not focusing on advertising, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD, “Live From the Beacon Theater,” earning him the honor with the Recording Industry Association of America.
Josh Chasin
Chief Measurability Officer 
Will is the Vice President of Inventory Development at The Trade Desk where he oversees strategic partnerships with publishers which includes legacy media, television networks as well as new and emerging channels. Will have been responsible for launching products including OpenPath and championing Unified ID 2.0 amongst the publisher side of digital media.
Prior to joining The Trade Desk, Will spent seven years at Index Exchange as Chief of Marketplace Development, where he led the global growth and business development for one of the largest independent SSPs. Will also served as the Director of Business Development for Netmining, a provider of display targeting solutions. Will is a graduate of Bates College and lives outside New York City with his family.
Will Doherty
Vice President, Inventory Development 
Angela is a Research Scientist at Meta AI in New York City, currently focusing on language modeling. Previously, Angela focused on machine translation in the No Language Left Behind project (https://ai.facebook.com/research/no-language-left-behind/). Previously, Angela did a PhD at INRIA Nancy and FAIR Paris on text generation. Before that, she was a research engineer and received a Bachelor’s degree in statistics at Harvard.
Angela Fan
Research Scientist 
Marc Forman is the Director, Ad Product Development for Spectrum Reach, the advertising sales business of Charter Communications. He leads a product group responsible for developing Spectrum Reach’s programmatic monetization offering across Multiscreen TV, which leverages best-in-class data and technology to make smarter and more effective ad-buying decisions for thousands of local SMB and enterprise marketers and agencies with programmatic technology stacks.
Marc also serves as Spectrum Reach’s Trustworthy Accountability Group (TAG) compliance officer. TAG is a joint marketing-media industry organization created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy, and promoting brand safety through greater transparency.
Prior to joining Charter, Marc worked with major TV programmers, distributors, and digital publishers to adopt programmatic advertising business models for monetizing inventory. Marc has also worked with these same TV players in other roles to help build efficient and scalable operations strategies across order management and ad-serving systems that have helped shape robust digital sales business models.
Marc holds a Bachelor of Science degree in Political Science from Hobart College.
Marc Forman
Director, Product Management 
With more than a decade of experience in the ad tech industry, Rob Hazan leads omnichannel product strategy, development, and delivery at Index Exchange.
Prior to joining Index, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google, Rob served as a Product Manager, responsible for publisher tagging, ads latency, and ensuring compliance with data regulation (e.g. GDPR and CCPA).
Earlier in his career, Rob worked as a software engineer and business analyst at Bridgewater Associates, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today, he lives in the Boston area with his wife, two kids, and their dog.
Rob Hazan
VP of Product, Streaming TV 
Jaan Janes is Vice President, Publisher Partnerships at PubMatic. He is responsible for managing and growing the company’s publisher customer relationships—and their revenue—with a current focus on wrapper technology, programmatic video and in-app monetization. Jaan also provides strategic insights to the senior leadership teams of PubMatic’s publisher partners.
Jaan is a 20+ year veteran of digital media with extensive experience in sales, business development and strategy. He joined PubMatic from Yieldbot, where he was the SVP, Market Development. He joined the real-time consumer intent targeting start-up pre-revenue and led publisher sales and service efforts, later adding responsibilities for learning and development, plus product marketing. Jaan has held sales and sales strategy roles at AOL, sales management responsibilities at Showtime, was CEO of sponsored links ad network Pulse 360, and launched the first major professional sports league website on the Internet in 1995—NFL.com. He has also led business development efforts for broadcast technology provider Sportvision, whose innovations include the Emmy Award winning virtual first down “yellow line” for football.
Jaan is a graduate of Cornell University and lives in Verona, NJ, with his family.
Jaan Janes
Vice President, Publisher Partnerships 
Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.
Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.
Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.
Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.
Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.
Anthony Katsur
Chief Executive Officer 
Brendan Kelly, Director, Ad Quality Measurement
Brendan Kelly joined the Ad Quality Measurement team at SXM Media in February of 2020. In his role as Director, Ad Quality, Brendan ensures all inventory meets industry standards and oversees the work to expand ad measurement on audio advertising, with the ultimate goal of enabling 3P ad quality measurement on every impression transacted, in every listening environment. He manages measurement vendor relationships, leads internal cross functional measurement discussions and represents SXM Media within industry working groups including the IAB Tech Lab’s podcast technical working group. Brendan is currently chair of the MRC Digital Committee.
Before joining SXM Media Brendan managed an international integrations team at Oracle’s Moat supporting the West Coast, LatAm and Asia out of San Francisco, Sydney and Singapore. His team was responsible for the technical onboarding of and trouble shooting for brand and agency clients.
Prior to his time at Moat Brendan built and managed Ad Operations teams for Valassis Digital and Boingo. In both roles he was responsible for designing and implementing new operational processes to support growing client rosters.
Brendan Kelly
Director, Ad Quality 
Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects, he led the rollout of new mobile handsets and services for Vodafone Japan.
He then moved to Silicon Valley and led several product management teams, including as a founding employee at Jibe mobile (now Google), growing and taking RingCentral public, and 8 years at Sharethrough, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model.
He has co-authored numerous programmatic specs with the IAB and is active in the industry. He has experience leading product, UX, analytics, business development, operations, marketing, and publisher sales.
Curt Larson
Chief Product Officer 
Amanda Martin
SVP of Partnerships and Business Strategy
Mediavine
Amanda Martin currently serves as Sr. Vice President of Partnerships and Business Strategy at Mediavine. In this role, Amanda is a key member of the company’s leadership team, overseeing revenue strategies, key partnerships, and brand activation opportunities across all business units.
With over a decade of experience on the buy side, Amanda will help Mediavine evaluate the current market and competitive intelligence to identify strategic collaborations and growth opportunities.
Prior to joining Mediavine, Martin was SVP of Corporate Development and Strategic Partnerships at Goodway Group. Additionally, Martin led Goodway Group’s Center of Excellence, which consists of skilled professionals across Programmatic, Convergent TV, Search, Social, Commerce and Measurement focused on performance outcomes.
Amanda continually works to raise the industry standard, while moving the needle on key issues. As such, Martin remains an advocate for helping grow female leadership within the ad tech space, a historically male-dominated field.
Amanda Martin
Senior Vice President of Partnerships & Business Strategy 
Mark McEachran is the VP of Product for the Platform at Yieldmo. He focuses on developing new markets for the online advertising ecosystem. McEachran is currently focusing on auction mechanics, privacy compliance and bringing media owners, buyers, and technology providers together to accelerate feature development and expand the capabilities of their marketplaces. He has been digital advertising for over 25 years and championed the transformation from traditional ad networks to Real-Time Bidding (RTB) architecture. An entrepreneur at heart, Mark also owns a blueberry farm with his family in Oregon.
Mark McEachran
Vice President, Product - Platform 
Edik Mitelman is the General Manager of Privacy Cloud at AppsFlyer, an ecosystem collaboration and innovation environment which preserves end-user privacy. Edik is an experienced executive with previous leadership roles at Autodesk, Wochit, and Conduit. He also runs the Venture Creation and Product Innovation program as part of the GMBA at Reichman University.
Edik Mitelman
General Manager, Privacy Cloud 
Eliza Nevers drives Lotame’s global strategy and product roadmap to serve the evolving data enrichment needs of marketers, agencies, and publishers. Fluent in the full product life cycle, from strategy to development and build, she brings nearly two decades of hands-on experience in tech to her role as Chief Product Officer at Lotame. Prior to her tenure, Eliza served as VP Product for Verizon Media. During her 12+ years there, she steered the development and launch of AOL’s first DSP, SSP and DMP, driving the evaluation and product integration of multiple strategic acquisitions as well as developing and launching AOL’s unified Advertising platform, ONE by AOL for Advertisers. Most recently, Eliza launched her own consulting business where she defined product strategy and product development agile processes for various companies in and out of adtech. Eliza holds a B.S. in Engineering and an M.S. in Engineering Management both from Duke University.
Eliza Nevers
Chief Product Officer 
Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media, marketing, and advertising industry. Currently, Nigam serves as the Vice President of Product at Beachfront Media, where he leads the sell-side ad server’s Product management team and drives the vision, strategy, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD, Horizon Media, and Maxus, where he worked closely with leading brands including PepsiCo, Kraft, and Arm & Hammer.
Amit Nigam
Vice President, Product 
Ayse joined Basis Technologies (formerly Centro) 6 years ago after having worked with global DIY retailers as a buyer. Basis Technologies provides unified software and services to automate digital media operations. Our platform enables ad buys across all channels, accessing both guaranteed and biddable inventory. As Platform Operations Manager, Ayse lead projects around supply quality and transparency as well as ad quality. I am also one of the leaders of the Women in Tech employee resource group.
Ayse Pamuk
Platform Operations Manager 
Gruia Pitigoi-Aron is the Senior Vice President of Product for The Trade Desk. In this role, Gruia oversees the teams responsible for all product management, user experience, and enterprise solutions. These teams work closely with all internal business teams, engineering, clients, and partners as they strive to ship the right product at the right time with global impact and scale.
Prior to joining The Trade Desk, Gruia spent 10 years at Microsoft as a Product Manager in various capacities, working on Outlook.com/Hotmail, Windows Live Agents, and BizTalk Server. The general focus was always on core parts of the systems, with the largest amount of time spent scaling and managing Hotmail’s ever increasing storage infrastructure.
Gruia received his M.S. in Computer Science from the University of California, Los Angeles, and his bachelor’s degree in Computer Science for the University of California, Berkeley. He is based in The Trade Desk’s offices in San Jose, CA.
Gruia Pitigoi-Aron
Senior Vice President, Product Management 
Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science, machine learning, and AI applications. He is currently Director, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display, mobile, audio, and video. Prior roles include Chief Scientist at SpotX, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project.
Within Tech Lab, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol, the deal_id, OpenRTB Native, ads.txt, ads.cert, sellers.json, and other associated standards.
Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University.
When not sifting through data or designing high-scale systems and learning algorithms, Neal enjoys fly fishing, skiing, and living in the Rockies in Salt Lake City Utah with his wife, four teenagers, and an extremely furry dog.
Neal Richter
Director, Advertising Science 
Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.
With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.
Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters.
Mathieu Roche
Chief Executive Officer & Co-Founder 
Ethan Sailers serves as a Solutions Engineer Manager for OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. In his role, Sailers advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across hundreds of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Sailers is a Certified Information Privacy Professional (FIP, CIPP/E, CIPM) and earned a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology.
Ethan Sailers
Solutions Engineer Manager 
Jon Schulz
Chief Marketing Officer
Jon Schulz is the Chief Marketing Officer at Viant Technology. In this role, Jon leads brand and product marketing, advertising, marketing science, business development and strategic partnerships, corporate communications, and creative services.
Jon is a recognized industry thought-leader with more than 25 years of experience in automotive, digital marketing, CRM and data-driven targeting and measurement. Before joining Viant, Jon led Digital Marketing at Ford Motor Company for 12 years. He first joined Viant as an SVP, Global Category Development in 2008, building and leading category-focused teams for Auto, CPG, and Entertainment focused on client-direct engagement and activation. He eventually became EVP of Business Development, and now Chief Marketing Officer as of 2014.
Jon earned his MBA in Marketing at Indiana University and his BSBA in Management Information Systems from Central Michigan University. Outside of Viant, Jon is an active Board Member for Work Truck Solutions and motormindz, and is also a Marketing Lecturer at the University of Michigan.
Jon Schulz
Chief Marketing Officer 
Rahul Sharma is a Product Lead on TikTok’s Brand Innovation team leading TikTok’s Brand Safety and NewFronts product solutions. Previously, he co-led YouTube’s ConnectedTV ads products and headed GoogleTV monetization. Rahul holds a Masters in Business Administration from Harvard Business School, and a B.Tech from Indian Institute of Technology, Delhi.
Rahul Sharma
Brand Innovation Product Lead - 1
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Kelly Abcarian
K...
Kelly Abcarian
Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal
Kelly Abcarian is Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal. Abcarian spearheads the company’s rapidly accelerating cross-platform and full-funnel measurement capabilities, leading innovation from impressions to impact at a local, national and global level across NBCUniversal’s One Platform.
As consumer viewing habits continue to shift towards streaming and CTV, Abcarian leads a team tasked with pushing forward measurement solutions that reflect the all-screen future viewers have created, while providing advertisers with new opportunities to reach and target their key audiences. Additionally, she oversees the company’s attribution and ROI capabilities including Total Investment Impact (TII), which focuses on measuring and delivering what matters most to advertisers. Abcarian also plays an important role in the growth and development of NBCUniversal’s data strategy, including efforts such as NBCU ID and the Audience Insights Hub. A member of NBCUniversal’s Advertising & Partnerships leadership team, she is an essential voice in the marketplace, partnering with many of the leading trade organizations, measurement and technology companies on solutions and industry-wide initiatives.
Abcarian is an experienced executive with almost two decades of media and technology leadership in developing solutions for television, digital and CTV/OTT content and advertising platforms. Prior to joining NBCUniversal, she most recently served as GM of Nielsen’s Advanced Video Advertising Group, where she led the company’s addressable initiatives including the strategic acquisitions of several key players within the space. Prior to that, Abcarian led Nielsen’s global audience measurement product portfolio where she was responsible for the creation of Nielsen’s Total Audience Product suite, along with the development of Digital Ad Ratings for CTV.
Abcarian held leadership positions at various leading technology and professional services companies, including Oracle, Siebel Systems and Arthur Andersen, and is a highly awarded industry leader having been named a Cynopsis Top Woman in Digital, Woman to Watch and Wonder Woman in Streaming by Multichannel News, an OUTstanding Ally; and a Top 100 Diversity MBA Executive Leader. Throughout her career, Abcarian has devoted herself to diversity, equity, and inclusion efforts as well as lifting up the LGBTQ+ community through allyship, from helping lead PRIDE activations to lobbying for new, more inclusive HR policies
Kelly Abcarian
Eyal is one of the Co-Founders and Co-CEOs of Primis, as well as one of the founding partners of Sellers.guide His primary responsibilities involve overseeing the development of the company’s products and technology infrastructure, and devising growth strategies.
Eyal Betzalel
Bahar is a PMM Lead at TikTok, leading global product marketing for measurement and brand safety. She drives the go-to-market strategy for new brand safety and measurement product launches as well as the existing TikTok product suite, enabling advertisers to effectively measure their campaigns. Bahar and her team also work closely with key industry partners and organizations to help define and align with brand safety and measurement standards across the global ecosystem.
Bahar Bozdogan
Dennis Buchheim has been driven for 20+ years by a mission to ensure digital content and services remain accessible and useful. He is a collaborative, product-oriented leader who has built and led teams to define, launch, and manage large-scale products/programs in advertising and beyond.
Dennis founded ThinkMedium as an advisory services firm to help ads and media clients navigate privacy, safety, and efficiency challenges and opportunities. Immediately prior, Dennis was a VP at Facebook/Meta, recruited to collaborate with the ads ecosystem on solutions for privacy and data, measurement, and trust and safety, with scope later expanded to include data science and program enablement teams for Meta’s business products.
Dennis joined Meta after serving as CEO of IAB Tech Lab, digital advertising’s primary technical standards body. He has also held ad tech product/business leadership roles at Yahoo and Microsoft, where his teams developed demand-side platforms, ad exchanges, targeting systems, identity solutions, audience insights tools, measurement and verification platforms, and more.
Before “finding advertising” in 2002, Dennis spent his career in engineering and product roles at Apple, Oracle, Actioneer, and iHarvest (which he co-founded), working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University, in computer science and business economics, presaging his career developing technology products.
Dennis Buchheim
Karen Chan is the Group Director of Investment Innovation at GroupM, where she promotes a holistic approach to the evolution of TV and Video across teams, departments, and agencies. She helps to bring in new ideas and processes, including continuous play, tech/data platform partnerships, alternative currency measurement, and internal communications/partner marketing. Karen previously worked at VIZIO, MediaMath, Tremor Video, and SHE Media (Penske Media Group). She is an active member of GroupM’s AAPI ERG and works closely with the Learning and Development team to mentor new associates in the advertising industry. Karen’s contributions have been recognized with honors such as Cynopsis’ Top Women in Tech in 2020 and a finalist for FierceVideo’s 2022 Emerging Leaders Award.
Karen Chan
As Chief Measurability Officer, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.
When not focusing on advertising, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD, “Live From the Beacon Theater,” earning him the honor with the Recording Industry Association of America.
Josh Chasin
Will is the Vice President of Inventory Development at The Trade Desk where he oversees strategic partnerships with publishers which includes legacy media, television networks as well as new and emerging channels. Will have been responsible for launching products including OpenPath and championing Unified ID 2.0 amongst the publisher side of digital media.
Prior to joining The Trade Desk, Will spent seven years at Index Exchange as Chief of Marketplace Development, where he led the global growth and business development for one of the largest independent SSPs. Will also served as the Director of Business Development for Netmining, a provider of display targeting solutions. Will is a graduate of Bates College and lives outside New York City with his family.
Will Doherty
Angela is a Research Scientist at Meta AI in New York City, currently focusing on language modeling. Previously, Angela focused on machine translation in the No Language Left Behind project (https://ai.facebook.com/research/no-language-left-behind/). Previously, Angela did a PhD at INRIA Nancy and FAIR Paris on text generation. Before that, she was a research engineer and received a Bachelor’s degree in statistics at Harvard.
Angela Fan
Marc Forman is the Director, Ad Product Development for Spectrum Reach, the advertising sales business of Charter Communications. He leads a product group responsible for developing Spectrum Reach’s programmatic monetization offering across Multiscreen TV, which leverages best-in-class data and technology to make smarter and more effective ad-buying decisions for thousands of local SMB and enterprise marketers and agencies with programmatic technology stacks.
Marc also serves as Spectrum Reach’s Trustworthy Accountability Group (TAG) compliance officer. TAG is a joint marketing-media industry organization created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy, and promoting brand safety through greater transparency.
Prior to joining Charter, Marc worked with major TV programmers, distributors, and digital publishers to adopt programmatic advertising business models for monetizing inventory. Marc has also worked with these same TV players in other roles to help build efficient and scalable operations strategies across order management and ad-serving systems that have helped shape robust digital sales business models.
Marc holds a Bachelor of Science degree in Political Science from Hobart College.
Marc Forman
With more than a decade of experience in the ad tech industry, Rob Hazan leads omnichannel product strategy, development, and delivery at Index Exchange.
Prior to joining Index, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google, Rob served as a Product Manager, responsible for publisher tagging, ads latency, and ensuring compliance with data regulation (e.g. GDPR and CCPA).
Earlier in his career, Rob worked as a software engineer and business analyst at Bridgewater Associates, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today, he lives in the Boston area with his wife, two kids, and their dog.
Rob Hazan
Jaan Janes is Vice President, Publisher Partnerships at PubMatic. He is responsible for managing and growing the company’s publisher customer relationships—and their revenue—with a current focus on wrapper technology, programmatic video and in-app monetization. Jaan also provides strategic insights to the senior leadership teams of PubMatic’s publisher partners.
Jaan is a 20+ year veteran of digital media with extensive experience in sales, business development and strategy. He joined PubMatic from Yieldbot, where he was the SVP, Market Development. He joined the real-time consumer intent targeting start-up pre-revenue and led publisher sales and service efforts, later adding responsibilities for learning and development, plus product marketing. Jaan has held sales and sales strategy roles at AOL, sales management responsibilities at Showtime, was CEO of sponsored links ad network Pulse 360, and launched the first major professional sports league website on the Internet in 1995—NFL.com. He has also led business development efforts for broadcast technology provider Sportvision, whose innovations include the Emmy Award winning virtual first down “yellow line” for football.
Jaan is a graduate of Cornell University and lives in Verona, NJ, with his family.
Jaan Janes
Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.
Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.
Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.
Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.
Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.
Anthony Katsur
Brendan Kelly, Director, Ad Quality Measurement
Brendan Kelly joined the Ad Quality Measurement team at SXM Media in February of 2020. In his role as Director, Ad Quality, Brendan ensures all inventory meets industry standards and oversees the work to expand ad measurement on audio advertising, with the ultimate goal of enabling 3P ad quality measurement on every impression transacted, in every listening environment. He manages measurement vendor relationships, leads internal cross functional measurement discussions and represents SXM Media within industry working groups including the IAB Tech Lab’s podcast technical working group. Brendan is currently chair of the MRC Digital Committee.
Before joining SXM Media Brendan managed an international integrations team at Oracle’s Moat supporting the West Coast, LatAm and Asia out of San Francisco, Sydney and Singapore. His team was responsible for the technical onboarding of and trouble shooting for brand and agency clients.
Prior to his time at Moat Brendan built and managed Ad Operations teams for Valassis Digital and Boingo. In both roles he was responsible for designing and implementing new operational processes to support growing client rosters.
Brendan Kelly
Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects, he led the rollout of new mobile handsets and services for Vodafone Japan.
He then moved to Silicon Valley and led several product management teams, including as a founding employee at Jibe mobile (now Google), growing and taking RingCentral public, and 8 years at Sharethrough, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model.
He has co-authored numerous programmatic specs with the IAB and is active in the industry. He has experience leading product, UX, analytics, business development, operations, marketing, and publisher sales.
Curt Larson
Amanda Martin
SVP of Partnerships and Business Strategy
Mediavine
Amanda Martin currently serves as Sr. Vice President of Partnerships and Business Strategy at Mediavine. In this role, Amanda is a key member of the company’s leadership team, overseeing revenue strategies, key partnerships, and brand activation opportunities across all business units.
With over a decade of experience on the buy side, Amanda will help Mediavine evaluate the current market and competitive intelligence to identify strategic collaborations and growth opportunities.
Prior to joining Mediavine, Martin was SVP of Corporate Development and Strategic Partnerships at Goodway Group. Additionally, Martin led Goodway Group’s Center of Excellence, which consists of skilled professionals across Programmatic, Convergent TV, Search, Social, Commerce and Measurement focused on performance outcomes.
Amanda continually works to raise the industry standard, while moving the needle on key issues. As such, Martin remains an advocate for helping grow female leadership within the ad tech space, a historically male-dominated field.
Amanda Martin
Mark McEachran is the VP of Product for the Platform at Yieldmo. He focuses on developing new markets for the online advertising ecosystem. McEachran is currently focusing on auction mechanics, privacy compliance and bringing media owners, buyers, and technology providers together to accelerate feature development and expand the capabilities of their marketplaces. He has been digital advertising for over 25 years and championed the transformation from traditional ad networks to Real-Time Bidding (RTB) architecture. An entrepreneur at heart, Mark also owns a blueberry farm with his family in Oregon.
Mark McEachran
Edik Mitelman is the General Manager of Privacy Cloud at AppsFlyer, an ecosystem collaboration and innovation environment which preserves end-user privacy. Edik is an experienced executive with previous leadership roles at Autodesk, Wochit, and Conduit. He also runs the Venture Creation and Product Innovation program as part of the GMBA at Reichman University.
Edik Mitelman
Eliza Nevers drives Lotame’s global strategy and product roadmap to serve the evolving data enrichment needs of marketers, agencies, and publishers. Fluent in the full product life cycle, from strategy to development and build, she brings nearly two decades of hands-on experience in tech to her role as Chief Product Officer at Lotame. Prior to her tenure, Eliza served as VP Product for Verizon Media. During her 12+ years there, she steered the development and launch of AOL’s first DSP, SSP and DMP, driving the evaluation and product integration of multiple strategic acquisitions as well as developing and launching AOL’s unified Advertising platform, ONE by AOL for Advertisers. Most recently, Eliza launched her own consulting business where she defined product strategy and product development agile processes for various companies in and out of adtech. Eliza holds a B.S. in Engineering and an M.S. in Engineering Management both from Duke University.
Eliza Nevers
Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media, marketing, and advertising industry. Currently, Nigam serves as the Vice President of Product at Beachfront Media, where he leads the sell-side ad server’s Product management team and drives the vision, strategy, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD, Horizon Media, and Maxus, where he worked closely with leading brands including PepsiCo, Kraft, and Arm & Hammer.
Amit Nigam
Ayse joined Basis Technologies (formerly Centro) 6 years ago after having worked with global DIY retailers as a buyer. Basis Technologies provides unified software and services to automate digital media operations. Our platform enables ad buys across all channels, accessing both guaranteed and biddable inventory. As Platform Operations Manager, Ayse lead projects around supply quality and transparency as well as ad quality. I am also one of the leaders of the Women in Tech employee resource group.
Ayse Pamuk
Gruia Pitigoi-Aron is the Senior Vice President of Product for The Trade Desk. In this role, Gruia oversees the teams responsible for all product management, user experience, and enterprise solutions. These teams work closely with all internal business teams, engineering, clients, and partners as they strive to ship the right product at the right time with global impact and scale.
Prior to joining The Trade Desk, Gruia spent 10 years at Microsoft as a Product Manager in various capacities, working on Outlook.com/Hotmail, Windows Live Agents, and BizTalk Server. The general focus was always on core parts of the systems, with the largest amount of time spent scaling and managing Hotmail’s ever increasing storage infrastructure.
Gruia received his M.S. in Computer Science from the University of California, Los Angeles, and his bachelor’s degree in Computer Science for the University of California, Berkeley. He is based in The Trade Desk’s offices in San Jose, CA.
Gruia Pitigoi-Aron
Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science, machine learning, and AI applications. He is currently Director, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display, mobile, audio, and video. Prior roles include Chief Scientist at SpotX, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project.
Within Tech Lab, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol, the deal_id, OpenRTB Native, ads.txt, ads.cert, sellers.json, and other associated standards.
Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University.
When not sifting through data or designing high-scale systems and learning algorithms, Neal enjoys fly fishing, skiing, and living in the Rockies in Salt Lake City Utah with his wife, four teenagers, and an extremely furry dog.
Neal Richter
Mathieu Roche is the CEO of ID5. He co-founded the business in 2017, after spending over 10 years at European data specialist Weborama, where he led international development and launched the DMP offering worldwide. During his time at Weborama, the company experienced exceptional growth, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues.
With ID5, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue.
Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters.
Mathieu Roche
Ethan Sailers serves as a Solutions Engineer Manager for OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. In his role, Sailers advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across hundreds of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Sailers is a Certified Information Privacy Professional (FIP, CIPP/E, CIPM) and earned a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology.
Ethan Sailers
Jon Schulz
Chief Marketing Officer
Jon Schulz is the Chief Marketing Officer at Viant Technology. In this role, Jon leads brand and product marketing, advertising, marketing science, business development and strategic partnerships, corporate communications, and creative services.
Jon is a recognized industry thought-leader with more than 25 years of experience in automotive, digital marketing, CRM and data-driven targeting and measurement. Before joining Viant, Jon led Digital Marketing at Ford Motor Company for 12 years. He first joined Viant as an SVP, Global Category Development in 2008, building and leading category-focused teams for Auto, CPG, and Entertainment focused on client-direct engagement and activation. He eventually became EVP of Business Development, and now Chief Marketing Officer as of 2014.
Jon earned his MBA in Marketing at Indiana University and his BSBA in Management Information Systems from Central Michigan University. Outside of Viant, Jon is an active Board Member for Work Truck Solutions and motormindz, and is also a Marketing Lecturer at the University of Michigan.
Jon Schulz
Rahul Sharma is a Product Lead on TikTok’s Brand Innovation team leading TikTok’s Brand Safety and NewFronts product solutions. Previously, he co-led YouTube’s ConnectedTV ads products and headed GoogleTV monetization. Rahul holds a Masters in Business Administration from Harvard Business School, and a B.Tech from Indian Institute of Technology, Delhi.
Rahul Sharma
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