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IAB Tech Lab Summit: Impact
June 7, 2023 @ 8:00 AM - 6:00 PM EDT
IAB Tech Lab Summit is THE industry event with content designed for technology, product, and operations experts across the digital advertising industry. Join us as we dive into critical technical foundations, open standards, and technology solutions to demonstrate their intersection and impact on the commercial needs of the digital ad economy. Participate in honest and hard-hitting debates and discussions about the industry’s biggest challenges and opportunities to drive growth through efficient, interoperable and smart technology foundations.
Agenda:
| 9:00 – 9:15 AM | Intro
Anthony Katsur, CEO, IAB Tech Lab |
| 9:15 – 9:45 AM | The Impact of Open Source on the Growth & Future of AI
Meta has made big, bold research investments focused on pushing the boundaries of AI to create a more connected world. Angela Fan will discuss how this research has accelerated over the past decade and the potential it has for AI.
Angela Fan, Research Scientist, Meta |
| 9:45 – 10:15 AM | Real-world Implications of Artificial Intelligence in Media
How will AI change the way we consume and work in media? Join us as we host an expert panel of artificial intelligence and data science luminaries, discussing the promises and pitfalls of AI across the media landscape, including the implications for content authenticity and licensing, consumer privacy, ad operations, and attribution across the web.
Angela Fan, Research Scientist, Meta Michael Palmer, VP & Global Partner – Technology, Mindshare Neal Richter, Director, Advertising Science, Amazon Dan Taylor, VP, Global Ads, Google |
| 10:15 – 10:40 AM | UID 2.0: Where We Are and Where We’re Going
As the industry continues to solve for fragmented identity signals across devices, ecosystems and media outputs, Gruia Pitigoi-Aron, SVP, Product Management at The Trade Desk, will present the current state of identity and how new solutions are solving – and improving – addressability in digital advertising. Included in the session will be an overview of how Unified ID 2.0 started and how its progressed to where we are today, and what’s to come.
Gruia Pitigoi-Aron, SVP, Product Management, The Trade Desk Shailley Singh, EVP, Product & COO |
| 10:40 AM – 11:20 AM | Breakout Sessions
The programmatic foundations of digital advertising are constantly evolving. Some of the hot topics and market needs this year include sustainability, security, and ways to better serve the convergence of digital video and television. This breakout session will have expert speakers from our Programmatic Supply Chain working group to dive into the details of OpenRTB 2.x 2023 updates, including the expected impact on the programmatic supply chain, and talk about what’s coming next.
Eyal Betzalel, Co-CEO, Primis Rob Hazan, Sr. Director, Product, Index Exchange Ayse Pamuk, Platform Operations Manager, Basis Technologies Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab
Unified ID 2.0 offers greater personalization, precision, measurement, and security for every use case — from advertisers, publishers, tech providers and everyone in the adtech ecosystem. Join Kanishk Prasad, Director of Product at The Trade Desk to understand the different use cases for UID 2.0 and how you can get started.
Kanishk Prasad, Director of Product, The Trade Desk
With CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in AdvancedTV and the IAB Tech Lab OMSDK Compliance program.
Chris Troein, Sr. Mobile SDK Engineer, Oracle Jarrett Wold, Sr. Director, Compliance Programs, IAB Tech Lab |
| 11:20 – 11:40 AM | Networking Break
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| 11:40AM – 12:15 PM | Universal IDs and the Need for Guidance
Based on feedback from our 2022 member survey, IAB Tech Lab is kicking off work to define the new landscape of identity solutions. Get a preview of what the guidance will define, its intended use cases and how it will work across different channels.
Eliza Nevers, CPO, Lotame Mathieu Roche, CEO & Co-Founder, ID5 Shailley Singh, EVP, Product & COO, IAB Tech Lab |
| 12:15 – 12:35 PM | Direct Supply Paths: The New SPO
Buyers and sellers are increasingly opting for more direct supply paths; our panel of experts dwelve into the detail of the drivers behind this shift, and the benefits the it brings for the stakeholders involved.
Will Doherty, VP, Inventory Development, The Trade Desk Jaan Janes, VP, Publisher Partnerships, PubMatic Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab |
| 12:35 – 1:45 PM | Lunch
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| 1:45 – 2:00 PM | Svc Excellence Awards
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| 2:00 – 2:20 PM | Building an Ad Tech & Sales Operation for Convergent TV
A Fireside Chat with Spectrum Reach and Beachfront
The convergence of traditional TV, CTV, and online video has created new challenges – and unlocked new opportunities – for media sellers and their ad operations teams. In this fireside chat, executives from Beachfront and Spectrum Reach will explore how Spectrum Reach took an innovative, tech-driven approach to advanced TV ad monetization, leaning on standards to bridge the gap between viewing environments.
Amit Nigam, VP, Product, Beachfront Marc Forman, Director, Product Management, Spectrum Reach |
| 2:20 – 2:45 PM | Measurement in the Fragmented CTV Landscape
Measurement in CTV is changing. Our panel of experts discuss how they are navigating this fragmented environment, and the measurement currencies of the future.
Karen Chan, Group Director, Investment Innovation, GroupM Josh Chasin, CMO, VideoAmp Michael Chevallier, VP, Sales – North America, Lemma Katie Stroud, Sr. Manager, Product, |
| 2:45 – 3:10 PM | Building Robust Solutions For A Unique Platform – Brand Safety at TikTok
With billions of users generating content on TikTok, trends are born every day and it gives brands opportunity to interact with a diverse, creative and global community. However, no matter the campaign goal, it’s important to ensure your content is showing up next to brand safe and suitable content. Join the TIk Tok team to understand and discuss how they deploy brand suitability and safety tools to help advertisers tap into the hottest trends in their markets while ensuring brand safety and suitability for their ad campaigns. Come learn more about TikTok’s methodology and technology to ensure brand safety on its global platform.
Bahar Bozdogan, Global Product Marketing Lead – Measurement and Brand Safety, TikTok Rahul Sharma, Brand Innovation Product Lead, TikTok |
| 3:10 – 3:50 PM | Breakout Sessions
Managing user choice is at the front of everyone’s minds. Take a deep dive into how the digital supply chain’s privacy tech stacks have adapted and evolved. We’ll hear from publishers, ad tech providers and buyers as they think about this not so new constant in their daily activities. Rowena Lam, Sr. Director, Privacy & Data, IAB Tech Lab Mark McEachran, VP, Product – Platform, YieldMo Ethan Sailers, Solutions Engineer Manager, OneTrust
As podcast listenership increases and the technology to support that listenership improves, the podcast technical measurement capabilities are continuing to evolve at a rapid pace. Learn more from the experts.
Brendan Kelly, Director, Ad Quality, SXM Media Katie Stroud, Senior Product Manager, IAB Tech Lab Tamara Zubatiy, CEO & Co-Founder, Barometer
The IAB Tech Lab’s quick wins guidebook can help you begin to take action that will reduce the industry’s environmental impact while still making responsible economic impact. Our goal is to empower the programmatic advertising supply chain participants with an actionable playbook of best practices to begin the urgent journey to net zero emissions.
Curt Larson, CPO, Sharethrough Amanda Martin, SVP, Partnerships & Business Strategy Jon Schulz, CMO, Viant Technology Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab |
| 3:50 – 4:10 PM | Networking Break
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| 4:10 – 4:30 PM | The Importance of Quality Content on CTV
A fireside chat between Tony Katsur, CEO IAB Tech Lab, & Maria Weaver, President of WMX, talk about the increased importance for quality of content in CTV environments.
Anthony Katsur, CEO, IAB Tech Lab Maria Weaver, President, WMX at Warner Music Group |
| 4:30 – 5:00 PM | Interoperability of Cleanrooms
Data clean rooms offer a promising solution for audience activation and measurement in a privacy focused way; however with a number of DCR solutions available in market, standardization is crucial to ensure there is interoperability between different systems. IAB Tech Lab are developing technical standards and guidance for efficient interoperability; this panel discussed the deliverables so far, and what is yet to come.
Kelly Abcarian, EVP, Measurement & Impact, Advertising & Partnerships, NBCUniversal Dennis Buchheim, President, ThinkMedium Edik Mitelman, General Manager, Privacy Cloud, AppsFlyer Shailley Singh, EVP, Product & COO, IAB Tech Lab |
| 5:00 – 5:20 PM | Google: Privacy Sandbox
Updates and insights into progress of Google’s Privacy Sandbox initiatives.
Joey Trotz, Director, Product Management Ecosystems, Google |
| 5:20 – 5:25 PM | Closing Remarks
Anthony Katsur, CEO, IAB Tech Lab |
| 5:30 – 6:30 PM | Cocktail Reception |
Pricing Tiers:
- Tier one $349/499, ends 4/30
- Tier two $449/599 ends 5/31
- Tier three $599/699 ends 6/7
Speakers: 
Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.
Shailley Singh
Executive Vice President, Product & Chief Operating Officer 
Hill is a dad joke aficionado, avid reader, podcast junky, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech.
Hillary Slattery
Director of Programmatic, Product 
Dan Taylor leads global ads product commercialization for Google’s business organization with a focus on display advertising, publisher monetization, audiences and privacy, delivering product innovation and engagement in all countries where Google operates. Dan joined Google in 2006 after a long career in broadcast advertising, serves on the board of the Interactive Advertising Bureau and is based in Washington DC.
Dan Taylor
Vice President, Global Ads 
Chris is a Principal Software Engineer at Oracle Moat, the suite of measurement solutions offered by Oracle Advertising. In this role he is responsible for supporting ad viewability measurement in in-app environments, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs, expanding test coverage, and development of test apps. Chris also has been working on Oracle’s In-Game integrations, enabling tracking of ads in 3D-rendered environments, through prototyping, specification development, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York, NY.
Chris Troein
Principal Software Engineer 
Joey Trotz is Director of Product Management Ecosystems on the Privacy Sandbox team at Google. After nearly 30 years as a recognized industry leader in pub-side advertising technology, he joined the Privacy Sandbox team last year to help shape the future of private advertising on the internet. Over the course of his career, he has led product, engineering and advertising technology teams in linear television, magazines, newspaper and native digital companies and received numerous awards for his work. Joey touched his first adserver in 1996, began his first career as a newspaper photojournalist when film was still the medium du jour, and earned his B.A. at Brandeis University. He lives in Atlanta with his wife and two teenage boys, who are a constant reminder of just how much media has changed over the last few decades.
Joey Trotz
Director of Product Management Ecosystems 
Maria Weaver is a change-maker who transforms brands and helps companies grow. As President of Warner Music Experience (WMX), the global artist services, creative content and media division of Warner Music Group, Maria is focused on creating potent new opportunities for artists and brand partners through WMX’s key verticals: Commercial opportunities across digital and physical such as E-commerce, Retail, Licensing and Tour Merch, Content Development and Distribution, Media & Brand Partnerships and Nurturing and Developing Fan Communities.
Under Maria’s leadership, WMX made WMG the only major music company with an increased overall physical market share in 2022. Maria and her team oversaw 320 worldwide tours with leading artists, sold nearly three million pieces of merch, and established three music-related FAST channels on The Roku Channel.
Maria has a track record of transforming culturally embedded legacy companies. At Comcast, Maria rebranded the advertising sales division Comcast Spotlight as Effectv and spearheaded Comcast Rise, a $100M pledge to support 10,000 Black-owned small businesses. She was also a founder at Interactive One, the digital division that brought Urban One, the country’s largest distributor of content to Black America, fully online. At HBO, she rebranded Cinemax as a family-friendly network and she led game-changing marketing segmentation focusing on LGBTQ, Latino and women viewers.
Maria serves as Co-Chair of PTTOW!’s Social Justice Task Force, and as a board member for She Runs It as well as the Frederick Douglass Family Initiatives. Her long list of accolades includes a place on Diversity Woman Magazine’s Elite 100 list, a World Women Hero Honoree, a National Association for Multi-Ethnicity in Communications Award of Excellence, a Council of Urban Professionals Catalyst Award, inclusion in Variety’s Power of Women New York list for 2023, and a spot on Billboard’s Women in Music list in 2022 and 2023.
Maria Weaver
President 
Tamara Zubatiy is the CEO and co-founder of Barometer, an AI company building AI measurement solutions for brand suitability in audio advertising. Tamara has over 10 years of experience working in applied machine learning across both academic and industry roles. Tamara started her career at the Salk Institute where she worked on computational neurobiology problems under the guidance of world class science faculty including Tatyana Sharpee. She studied Cognitive Science with specialization in Machine Learning and Neural Computation at UC San Diego and Human Centered Computing at Georgia Tech. She graduated with distinction from the UC San Diego honors program for Cognitive Science and defended her undergraduate thesis about her research on human centered design for open an open sourced hearing aid. In her time out of office Tamara enjoys cooking gourmet vegan food, reading, running, as well as practicing and teaching yoga.
Tamara Zubatiy
Chief Product Officer & Co-Founder - 1
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Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.
Shailley Singh
Hill is a dad joke aficionado, avid reader, podcast junky, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech.
Hillary Slattery
Dan Taylor leads global ads product commercialization for Google’s business organization with a focus on display advertising, publisher monetization, audiences and privacy, delivering product innovation and engagement in all countries where Google operates. Dan joined Google in 2006 after a long career in broadcast advertising, serves on the board of the Interactive Advertising Bureau and is based in Washington DC.
Dan Taylor
Chris is a Principal Software Engineer at Oracle Moat, the suite of measurement solutions offered by Oracle Advertising. In this role he is responsible for supporting ad viewability measurement in in-app environments, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs, expanding test coverage, and development of test apps. Chris also has been working on Oracle’s In-Game integrations, enabling tracking of ads in 3D-rendered environments, through prototyping, specification development, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York, NY.
Chris Troein
Joey Trotz is Director of Product Management Ecosystems on the Privacy Sandbox team at Google. After nearly 30 years as a recognized industry leader in pub-side advertising technology, he joined the Privacy Sandbox team last year to help shape the future of private advertising on the internet. Over the course of his career, he has led product, engineering and advertising technology teams in linear television, magazines, newspaper and native digital companies and received numerous awards for his work. Joey touched his first adserver in 1996, began his first career as a newspaper photojournalist when film was still the medium du jour, and earned his B.A. at Brandeis University. He lives in Atlanta with his wife and two teenage boys, who are a constant reminder of just how much media has changed over the last few decades.
Joey Trotz
Maria Weaver is a change-maker who transforms brands and helps companies grow. As President of Warner Music Experience (WMX), the global artist services, creative content and media division of Warner Music Group, Maria is focused on creating potent new opportunities for artists and brand partners through WMX’s key verticals: Commercial opportunities across digital and physical such as E-commerce, Retail, Licensing and Tour Merch, Content Development and Distribution, Media & Brand Partnerships and Nurturing and Developing Fan Communities.
Under Maria’s leadership, WMX made WMG the only major music company with an increased overall physical market share in 2022. Maria and her team oversaw 320 worldwide tours with leading artists, sold nearly three million pieces of merch, and established three music-related FAST channels on The Roku Channel.
Maria has a track record of transforming culturally embedded legacy companies. At Comcast, Maria rebranded the advertising sales division Comcast Spotlight as Effectv and spearheaded Comcast Rise, a $100M pledge to support 10,000 Black-owned small businesses. She was also a founder at Interactive One, the digital division that brought Urban One, the country’s largest distributor of content to Black America, fully online. At HBO, she rebranded Cinemax as a family-friendly network and she led game-changing marketing segmentation focusing on LGBTQ, Latino and women viewers.
Maria serves as Co-Chair of PTTOW!’s Social Justice Task Force, and as a board member for She Runs It as well as the Frederick Douglass Family Initiatives. Her long list of accolades includes a place on Diversity Woman Magazine’s Elite 100 list, a World Women Hero Honoree, a National Association for Multi-Ethnicity in Communications Award of Excellence, a Council of Urban Professionals Catalyst Award, inclusion in Variety’s Power of Women New York list for 2023, and a spot on Billboard’s Women in Music list in 2022 and 2023.
Maria Weaver
Tamara Zubatiy is the CEO and co-founder of Barometer, an AI company building AI measurement solutions for brand suitability in audio advertising. Tamara has over 10 years of experience working in applied machine learning across both academic and industry roles. Tamara started her career at the Salk Institute where she worked on computational neurobiology problems under the guidance of world class science faculty including Tatyana Sharpee. She studied Cognitive Science with specialization in Machine Learning and Neural Computation at UC San Diego and Human Centered Computing at Georgia Tech. She graduated with distinction from the UC San Diego honors program for Cognitive Science and defended her undergraduate thesis about her research on human centered design for open an open sourced hearing aid. In her time out of office Tamara enjoys cooking gourmet vegan food, reading, running, as well as practicing and teaching yoga.
Tamara Zubatiy
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