Privacy Enhancing Technologies Evolution Series (PETs)

Dennis Buchheim has been driven for 20+ years by a mission to ensure digital content and services remain accessible and useful. He is a collaborative, product-oriented leader who has built and led teams to define, launch, and manage large-scale products/programs in advertising and beyond. 

Dennis founded ThinkMedium as an advisory services firm to help ads and media clients navigate privacy, safety, and efficiency challenges and opportunities. Immediately prior, Dennis was a VP at Facebook/Meta, recruited to collaborate with the ads ecosystem on solutions for privacy and data, measurement, and trust and safety, with scope later expanded to include data science and program enablement teams for Meta’s business products.  

Dennis joined Meta after serving as CEO of IAB Tech Lab, digital advertising’s primary technical standards body. He has also held ad tech product/business leadership roles at Yahoo and Microsoft, where his teams developed demand-side platforms, ad exchanges, targeting systems, identity solutions, audience insights tools, measurement and verification platforms, and more.  

Before “finding advertising” in 2002, Dennis spent his career in engineering and product roles at Apple,  Oracle, Actioneer, and iHarvest (which he co-founded), working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University, in computer science and business economics, presaging his career developing technology products.

Devon is the Vice President, Product Marketing at InfoSum. Joining at the start of 2022, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity, privacy, and security. 

Devon has more than 14 years of experience helping the world’s top brands, agencies, publishers, platforms, and walled gardens build better data-driven strategies. Prior to InfoSum, Devon was the Senior Director of  Product Marketing at Neustar, a TransUnion company, leading go-to-market efforts across their Marketing Solutions business including identity resolution, data management, activation, measurement, and privacy/cookieless solutions.

Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie. 

Chase Engstrom serves as Global Director of Sales Engineering at InfoSum. In his role, Chase works as a technical advisor for InfoSum’s product suite across the company’s strategic partners and global clients.

Prior to joining InfoSum, Chase was Director of Partnerships at LiveRamp where he led initiatives building identity graphs while ensuring consumer privacy & compliance.

Nick Illobre is responsible for product strategy and business development for NBCUnified, NBCUniversal’s enterprise data and identity platform that united first-party consumer data sets from across NBCU. Nick most recently led the product management team at Veeva Crossix.  He was responsible for audience targeting and measurement products at Veeva Crossix including the release of DIFA TV where linear television campaigns could be measured to understand the impact on pharmaceutical champaigns. Prior to his time Veeva Crossix, Nick was head of product for dentsu’s M1 platform and helped to build the digital media buying capabilities within Merkle.

Christina leads the product team for measurement solutions in the Privacy Sandbox.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance, a consortium of over 50 companies offering MPC-enabled products and services, and is a member of the WFA Halo Industry Technical Advisory Group.

Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development, production deployment, and evaluation of PETs, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University.

Having served previously as Lead Software Engineer and then VP of Engineering, Ethan provides leadership on Kochava product innovation and strategy as the current CTO. Ethan has expertise in virtual reality, augmented reality and research projects for the Department of Defense. He is skilled in Golang, Java, C++, Python and many other programming languages and technology stacks. With a passion for distributed computing, computer visualization and distributed ledger technology, it’s common for Ethan to dig into the code with his development teams or to architect projects from scratch. Ethan has a history writing software with a focus on performance optimization and testing as a lead engineer at IBM’s B2B Cloud Services Division.

Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data.

Bosko started his career as a systems developer in the telecommunications industry, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth.

He lives in Montreal, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University.

Edik is the General Manager of Privacy Cloud at AppsFlyer. The AppsFlyer Privacy Cloud is an ecosystem collaboration and innovation environment which preserves end-user privacy. From the data infrastructure, through Data Clean Rooms, leveraging Privacy Enabling Technologies, to a marketplace where app developers, publishers, and tech partners can all collaborate to create a better, safer digital experience for all of us.

The first part of his career, Edik spent in an elite IDF intelligence unit in software development roles. Later he transitioned into product management and held various senior and executive positions in companies from very small to very big, such as Conduit and Wochit.
Prior to joining AppsFlyer at the beginning of 2021, Edik was Director, AutoCAD Mobile, and the Autodesk Tel Aviv site lead, leading the transition of the heavy, 35-year-old desktop AutoCAD to be fully available on mobile devices.

Edik holds a Global MBA from the Arison School of Business at the IDC Herzliya and a B.Sc. from the Tel Aviv University in Math and Computer Science. He now runs the Venture Creation and Product Innovation program as part of the GMBA.
He is based in Tel Aviv, a proud father to a 5-year-old daughter, and in his free time, Edik is a professional trivia player and an avid sports fan, ranging in all kinds of sports from F1 to baseball.

James is a senior software engineer working on ads and privacy at Meta. He is the technical lead of Meta’s Private Computation effort, which advertisers are using today to do MPC Lift and Attribution measurement at Meta scale.

Keith leads innovation across measurement and optimization at Annalect in NYC. During his time at Annalect he has done extensive work with cleanrooms including building out Attribution solutions and a unification process across ADH, FB AA, and AMC. He has been with OMG since 2009 and joined Annalect in 2012 with a specific focus on advanced analytics.  Throughout his time with Annalect he has worked across 25+ clients and a range of industries including CPG, Retail, Pharma, Automotive, Finance, and Gaming.  His team is currently in the process of building out a distributed analytics framework that combines custom developed measurement solutions layered with a unification process to provide a holistic view of performance across walled garden cleanrooms and neutral cleanrooms such as Infosum.  Keith holds a Master of Science in Econometrics and mathematic economics from the London School of Economics.  Outside of work he enjoys doing family workouts on his Tonal and playing basketball, tennis, pickleball, and spikeball.  Keith lives in Brooklyn NY with his wife and two children.

Aram Zucker-Scharff (he/him) is the Engineering Lead for Privacy & Security Compliance at The Washington Post. He currently co-chairs the W3C’s Private Ad Technology Community Group. He previously worked on the Zeus team, helping publishers to maximize site performance and revenue. He has also worked on The Washington Post’s Ad Tech R&D and Big Data teams. Aram has developed open-source tools for publishers and consulted on content strategy and digital newsroom workflows. He has also worked as a full stack developer, journalist, community manager and contributed to WordPress Core. He has appeared in WIRED, The Atlantic, Fast Company, AdExchanger, Digiday, Poynter, Nieman Lab, journalism.co.uk and Columbia Journalism Review.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Barb leads a team of Privacy Sandbox experts who work with a range of stakeholders including ad tech companies, advertisers and publishers, to gather ecosystem input and test the Privacy Sandbox technologies.  Prior to joining Google, Barb developed her career in online news, working in digital business, product and partnership roles for news organizations and publishing technology companies in the U.S.

Erik Taubeneck (he/him) is a Research Scientist at Meta focused on privacy in the advertising industry. Inventor of Private Lift Measurement and a co-author of Interoperable Private Attribution, a proposed standard in the W3C. Unifies disparate technical capabilities like privacy, cryptography, and data science into novel products and industry solutions.

Maxime Vono is a Senior Research Scientist at Criteo AI Lab, one of the leading AI Labs in Europe with several publications in top-tier venues while furthering the application of machine learning to the evolving field of computational advertising. Previously, he was a researcher at Huawei and held a visiting research position at the University of Oxford. His main expertise is in federated learning, a recent PET enabling a machine learning algorithm to be trained across decentralized edge devices without requiring data centralization. Beyond federated learning, he is also working on privacy-preserving machine learning featuring other important PET such as differential privacy, multi-party secure computation and trusted execution environments; with a particular emphasis on their applications to advertising.

Bhairavi is leading the product strategy, growth and development of Neustar’s Clean Room and Unified Identity data platform products with a focus on data privacy and innovation. Her team is building data collaboration solutions with various PETs for media measurement and hi-def audience targeting. Before Neustar, Bhairavi worked as a Tech Lead at some of the Silicon Valley favorites such as LinkedIn, Yahoo and Google. Bhairavi is based in the San Francisco Bay Area, California.