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Privacy Enhancing Technologies Evolution Series (PETs)
December 8, 2022 @ 1:00 PM - 4:00 PM EST
Followed by a Networking Reception
This is the third and final event in our three part event series on Privacy Enhancing Technologies.
Event 3 will focus on providing updates to the industry on the projects and outcomes from the IAB Tech Lab Privacy Enhancing Technologies Working Group. To find out more about the working group and to get involved visit our dedicated page here.
Missed part one and/or two? No problem, you can watch back with our VODs (Part One & Part Two) or scroll through our write-ups (Part One & Part Two) to ensure you’re up to date.
Agenda (subject to change):
| Time | Session |
| 1:00 – 1:10 PM | Tech Lab Introduction
An introduction to the IAB Tech Lab PETs initiative and an overview of the solutions we are exploring jointly with industry partners to build a more private internet ecosystem. Anthony Katsur, Chief Executive Officer, IAB Tech LAB |
| 1:10 – 1:20 PM | Moving Towards Optimal Privacy & Utility
A recap of the progress we’ve made on Privacy Enhancing Technologies in 2022, along with a summary of early results from solutions that leverage secure multi-party computation. |
| 1:20 – 1:50 PM | Matching & Activation in Clean Rooms: Need for a Standard Specification
An overview of Open Private Join protocol that is being designed by the IAB Tech Lab members across the PETs WG and the REARC Addressability WG. Lead contributors will be presenting the key choices, functionality, and the next steps for the Open Private Join work at Tech Lab. Andrei Lapets, Vice President, Engineering & Applied Cryptography, Magnite Bosko Milekic, Chief Product Officer, Optable |
| 1:50 – 2:10 PM | Publisher Advertiser Identity Reconciliation (PAIR)
In October, Google unveiled the Publisher Advertiser Identity Reconciliation, a new solution that gives publishers and advertisers the option to reconcile their first-party data securely and privately for audiences who have visited both an advertiser’s and a publisher’s site. During this session, Google will provide an update on PAIR and how this solution fits in with other industry developments. Shreya Mathur, Senior Product Manager, Google |
| 2:10 – 2:25 PM | Using PETs in Clean Rooms for Measurement & Attribution
Edik Mitelman, GM, Privacy Cloud, AppsFlyer |
| 2:25 – 2:50 PM | State of Clean Rooms Today: What to Expect
A discussion with panelists on the state of the current clean room solutions focusing on their privacy claims and the functionality they serve for advertisers and publishers. Devon DeBlasio, Vice President, Product Marketing, Infosum Edik Mitelman, General Manager, Privacy Cloud, AppsFlyer Shailley Singh, Executive Vice President, Product, Chief Operating Officer, IAB Tech Lab Matt Zambelli, Director of Product, Neustar, a TransUnion Company |
| 2:50 – 3:15 PM | On Device Audience Targeting
A presentation by GroundTruth highlighting the work done with on device audiences. Eddie Dingels, Chief Technology Officer, GroundTruth |
| 3:15 – 3:35 PM | Privacy Sandbox Anti-Fraud Ad Spam Solutions
As part of the Privacy Sandbox initiative, Chrome and Android are working with the industry to build privacy-preserving technologies that strengthen consumer trust while enabling the industry to meet key advertising use cases, including combatting advertising spam and online fraud. During this session, the Privacy Sandbox team will share an update on the goals of the Privacy Sandbox Anti-Fraud Effort and the ongoing initiatives in this space. Neha Megchiani, Strategic Partnerships, Privacy Sandbox, Google Eric Trouton, Product Manager, Privacy Sandbox, Google |
| 3:35 – 3:55 PM | Advertisers Driving Change: Global Cross-Media Measurement
An introduction to the first cross measurement PET proposal that is being developed in collaboration with industry and leading bodies like WFA. Matt Green, Director, Global Media Services, WFA |
| 3:55 – 4:00 PM | Closing Remarks |
| 4:00 – 5:30 PM | Networking Cocktail Reception |
Speakers:
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Sponsors:
Principal Sponsors: [sp_testimonial id=”14952″]
VIP Sponsor: [sp_testimonial id=”14906″]
Additional events in this series will be:
- March 24th: What are Privacy Enhancing Technologies? (virtual)
- September 13th: Education on Different PETs (in-person & virtual)
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