Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? The Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. ACIF's ad registration approach, similar to a UPC code, unlocks efficient campaign management and measurement for improved ROI. In […]
The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV […]
On the next MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on March 5th, 2024 at 8:30AM IST | 11AM SGT | 2PM AEDT to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: - Privacy Sandbox Fit […]
On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: - Privacy Sandbox Fit Gap Analysis study […]
What is the Accountability Platform? Join this webinar to explore the Accountability Platform, a specification for open, auditable data structures and standard practices to detect miscommunication of user preference signals. Speakers:
Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways […]
In today’s rapidly evolving digital landscape, the use of SDKs is ubiquitous, providing companies with the tools they need to enhance their applications. However, misconfiguration or improper use of SDKs can lead to regulatory scrutiny and litigation claims. Join our panel of privacy and SDK experts and the IAB Tech […]
IAB Tech Lab, the global digital advertising technical standards-setting body, has introduced the Data Deletion Request Framework as an essential addition to the Global Privacy Platform. This framework addresses the growing importance of data deletion requests in compliance with evolving consumer privacy rights and laws. Learn how this specification fills […]
The Open Measurement SDK compliance program has been a large success and continues to grow. In order to improve the OM SDK compliance process, we have launched a tool to automatically validate OM SDK integrations prior to submitting for formal certification or for ongoing continuous testing. We'll do a show […]
Discuss move of IAB Tech Lab Taxonomies to GitHub, overview of changes in Ad Product Taxonomy 2.0 and outline the upgrade path to help the industry move away from Content Taxonomy 1.0 Agenda Taxonomies in GitHub Updates in Ad Product Taxonomy Speakers:
The Global Privacy Platform (GPP) launched in September 2022 to provide the industry with a single standard for communicating consumer privacy consent and choice through the ad supply chain. This update to the GPP API was the result of industry feedback and includes improvements to the available commands, improvements to […]
As the push toward privacy aware advertising continues IAB Tech Lab is at the forefront in creating the next generation of standards and protocols. It is becoming more and more critical that AdTech ecosystem, including advertisers and publishers evolve to meet the privacy demands of consumer and regulators. In this […]
Data Clean Rooms have emerged as a solution for organizations with first-party data to scale and enable addressability with a privacy first design. IAB Tech Lab recently released the interoperability standards for Data Clean Rooms for public comments until April 17, 2023. In this webinar, we will unpack both the […]
In an effort to facilitate more meaningful conversation based on features instead of version numbers, and to better support the fast moving digital advertising ecosystem, the IAB Tech Lab is changing its release cadence for the OpenRTB specification. We’re changing from a single, inordinately large release once a year to […]
The Open Measurement SDK (OM SDK) is coming soon to Connected TV (CTV). With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement […]
Last summer, IAB Tech Lab released the Transparency Center, metadata about participants in the digital advertising ecosystem designed to help buy and sell side partners transact with confidence. Since the initial release, we’ve continued to enhance the available resources. We’d like to highlight some of the latest enhancements and features: […]
Ads.txt specifies a mechanism for publishers to list their Authorized Digital Sellers, in order to fight against fraud and misrepresented domains. In April, IAB Tech Lab announced an update to the widely adopted ads.txt specification which is currently in public comment. The update includes two new values for publishers to declare within […]
As the momentum and drive for a privacy first internet deepens and quickens, it is increasingly important for the digital advertising industry to stay ahead of the curve. Enter Privacy Enhancing Technologies (PETs), the future of our industry to enable the functions and processes we rely upon for digital advertising, with limited dependency […]
In this 30 minute informational webinar, IAB Tech Lab and Neutronian will unpack their recently announced partnership aimed at streamlining data transparency and quality certifications for the digital supply chain. The joint effort will allow data providers to complete IAB Tech Lab’s Data Transparency Compliance Program and Neutronian’s data quality […]
In this 30 minute informational webinar, IAB Tech Lab and Neutronian will unpack their recently announced partnership aimed at streamlining data transparency and quality certifications for the digital supply chain. The joint effort will allow data providers to complete IAB Tech Lab’s Data Transparency Compliance Program and Neutronian’s data quality […]