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Ryan Thompson, Software Engineer, Google

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IAB Tech Lab Innovation Day: Keys to Consumer Attention

Convene - Park Avenue 237 Park Avenue, New York, NY, United States

Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other […]

Webinar: SIMID (“Secure Interactive Media Interface Definition”) – Taking VPAID back to the basics! (Build Simple Secure Interactive Ads)

Webinar

Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) […]