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IAB Tech Lab Open Forum: Advances in Measurement & User Experience

Google - NYC 111 8th Avenue , 11th Floor, New York, NY, United States

  Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as […]

IAB Tech Lab Innovation Day: Keys to Consumer Attention

Convene - Park Avenue 237 Park Avenue, New York, NY, United States

Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other […]