Krystal Olivier, Senior Vice President, Global Data Strategy and Partnerships, GroupM

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Project Rearc Webinar: How the Removal of Identifiers Impacts Agencies and Advertisers

Webinar

Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. […]

Project Rearc Webinar: How the Removal of Identifiers Impacts Agencies and Advertisers

Webinar

Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. […]