Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other […]
Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity, transparency, and privacy conversations. We will also be discussing some of the foundational changes affecting our […]
This event has been postponed due to recent global health concerns. Please stay tuned for updates. Sponsorship opportunities are still available. If you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. As streaming services consumption explodes, brands are looking to OTT/CTV channels to reach their audiences. Combined with the […]
Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) […]
Don't miss Amit Shetty, Senior Director, Video & Audio Products at IAB Tech Lab session, Against Ad Fraud and Towards Transparency. Familiarizing publishers with anti-ad fraud initiatives. Building transparency in the digital advertising ecosystem including the supply-side. Minimizing opportunities for ad fraud by identifying loopholes.
Join IAB Europe for a guest webinar with IAB Tech Lab to find out how Apple IDFA and other ID changes could impact our industry. The sunset of third-party cookies and Privacy Sandbox have been dominating discussions since the start of the year, but the conversation around user identity has […]
While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted, support on Connected TV (CTV) platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher, the content owner, or the OS platform. IAB Tech Lab has been working […]
Date: April 27 & 28, 2021 Time: 3 PM CET/9 AM EDT/6 AM PDT* Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get […]
Date: 4rd Aug 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30 Canberra, 00:30 New York Date: 3rd Aug 2021 Time: 21:30 Los Angeles With IAB Tech Lab's release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: […]