The IAB Tech Lab provides an introduction to blockchain and its application to digital advertising. These recordings are from an event in Santa Monica, CA in October 2017, which started with Blockchain 101 and discussed use cases applicable to advertising business and supply chain followed by an expert discussion on […]
Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as one of the answers to ad blocking. A number of features were included […]
In this Webinar, you will learn more about the IAB New Standard Ad Unit Portfolio that will be released in 2017. Visit www.iab.com/newadportfolio for further information and to view examples. The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital […]