Ads.txt (Authorized Digital Sellers) is the first of its kind industry-wide initiative designed to combat fraud, that is a neutral, free-to-everyone, solve for transparency and inventory assurance. Thanks to ads.txt, every step of the supply chain is increasingly gaining common insight and understanding into legitimate (or otherwise, illegitimate) inventory. Hear […]
The IAB Tech Lab Council’s Q1 2018 meeting focused on our Supply Chain initiatives. IAB Tech Lab co-chairs and leads provided updates on Ads.txt, Ads.cert, OpenRTB, Data Transparency Standards, GDPR, and Identity Resolution Standards.
IAB Tech Lab recently released the Open Measurement (OM) Software Development Kit (SDK) for general availability. In these webinars, we will provide in depth information about the Open Measurement SDK- how it works, how to integrate in your app or Ad SDK and how to enable different types of ads. […]
The IAB Tech Lab Council’s Q2 2018 meeting focused on our Consumer Experience initiatives. IAB Tech Lab working group members and leads discussed the Impact of UX on Advertiser ROI, Measuring Ad Experiences, Ad Recovery, Compliance Programs, and an updates on GDPR and LEAN.
Can Blockchain do advertising? Please join IAB Tech Lab as we address this question and discover the state of blockchain in digital advertising. This full day event will address the most asked questions about the application of blockchain technology in advertising for programmatic buying, identity management, transparency and fraud prevention […]
Join IAB Tech Lab and IAB UK for a webinar to walk you through how to approach OpenRTB 3.0 and learn what to look forward to. Guest speaker Allen Dove, CTO at SpotX will speak to use cases and major features in OpenRTB. OpenRTB 3.0 is in public comment until […]
Explore the next generation of video advertising standards and cross-platform ad delivery at “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring […]
Join us on Wednesday, February 20th from 3:00-4:00PM ET for an overview of compliance programs offered by the IAB Tech Lab. We will review the different types of compliance programs we offer, why companies should be compliant, the benefits of compliance and what the process is to achieve compliance through […]
Are you an engineer or product lead in the ad tech space looking for more information on how to adopt new programmatic ad trading standards? Have you been wondering why you should adopt these new standards? Calling all engineers and product leads in the programmatic space – this one’s […]
IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain releases is full steam ahead! IAB Tech Lab is hosting a full day event for engineers and technology leaders, “Innovation Day: Transparency and Securing the Supply Chain” in New York City on May 6th 2019. This […]
Join IAB Tech Lab on May 7th in NYC for our Open Forum AdTech in Blockchain: It's Working to see how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the industry on blockchain technology and its application. In this […]
SOLD OUT! On June 6th IAB Tech Lab and Pandora will be hosting a half-day, interactive town-hall focused on key technologies and standards that will shape the future of the data supply chain. Key topics will include the future of cookies and browser-based identifiers, data portability, audience data transparency, […]
Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as […]
The IAB Tech Lab Council provides members with focused updates on Tech Lab's initiatives and provides a forum for input and feedback from members. This supports IAB Tech Lab's goal of enabling brand and media growth through working with companies from the buy-side and sell-side and from around the word to […]
Data transparency, consumer privacy, and identity are critical issues for digital advertising and media. IAB Tech Lab drives the development of technical standards for the global digital media ecosystem, recently releasing the Data Label for audience data (and corresponding compliance program), and offering DigiTrust, the only truly neutral identity […]
Join IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day, where we will dive into the technical, economic, and political future of the data supply-chain. You'll be joined by other product, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection, […]
Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other […]
Join IAB and IAB Tech Lab on Wednesday, November 13th at 12PM ET for the CCPA Compliance Framework Tech Webinar: Explanation of Technical Component & How to Implement. This webinar is primarily for a technical audience, yet it will also include a brief introduction to provide some policy context and address […]
Join IAB France and IAB Tech Lab for the 2019 AdTech Summit taking place on November 22 in Paris, France. More information available here. Photo Credit (Crédit Presse): François Tancré
Please join us for a walk-through of the new OM SDK release for version 1.3. We will learn about the new features specifically new impression event details, audibility measurement, friendly obstructions, new session types and enabling brand safety verification. We will also cover technical details about migrating from existing versions […]
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