Take part in the third edition of the IAB AdTech Summit which will address digital marketing from the perspective of the future: #DIGITALNEWAGE The transformations initiated a few months ago within the industry herald a profound upheaval in the digital advertising market. The first steps towards a new digital age which […]
Open Measurement SDK for Web Video Available Now for Integration - Getting Started Webinars We invite you to join one of the Getting Started with Open Measurement for Web Video webinars. We’ll be giving an overview of everything you need to know about Open Measurement for Web Video including technical […]
Join us on February 24, 2021 for the IAB Tech Lab’s Q1 2021 Council Meeting + Member Vote where we will discuss our 2020 outputs and 2021 roadmap with a core focus on our programmatic, privacy, measurement/experience and brand safety priorities for 2021. AGENDA 2:00-2:10pm - 2020 Industry Priorities Results […]
(This event has been programmed for attendees located in the Asia Pacific but is open to all.) Time (APAC): 09:00 India, 10:30 Jakarta, 11:30 Singapore, 14:30 PM Canberra (18th Mar 2021) Time (US): 23:30 Eastern, 20:30 Pacific (17th Mar 2021) This event will introduce attendees to an innovative approach using […]
The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during 2021. Attendees will […]
Date: 8th Apr 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Canberra, 00:30 New York Context has always mattered in traditional mediums of advertising and now with privacy regulations and the anticipated disappearance of 3rd party cookies from digital, it is reemerging as a powerful enabler - not just […]
While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted, support on Connected TV (CTV) platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher, the content owner, or the OS platform. IAB Tech Lab has been working […]
(This event has been programmed for attendees located in European time zones but is open to all.) Join us for the IAB Tech Lab Addressability Solutions Roadshow on Thursday, April 15 from 3PM to 6PM BST/ 4PM to 7PM CET / 10AM to 1PM EDT. We will take a deep […]
22nd Apr 2021: Time - 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Sydney, 00:30 Eastern (US Canada) 21 Apr 2021: Time - 21:30 Pacific Time (US Canada) The Trade Desk submitted Unified ID 2.0 (UID2). This submission, the first of its kind, put UID2 code on a path to be […]
Date: April 27 & 28, 2021 Time: 3 PM CET/9 AM EDT/6 AM PDT* Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get […]
6th May 2021: Time – 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Sydney, 00:30 Eastern (US Canada) 5th May 2021: Time – 21:30 Pacific Time (US/Canada) In early 2020, Chrome announced its intent to remove support for third-party cookies, by the start of 2022. This has created a watershed inflexion […]
Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Wednesday, May 19 at 2PM ET/11AM PT. We will take a deep dive into the new portfolio of proposed standards and guidelines for addressability, accountability, and privacy. And we will discuss further how they each impact […]
This virtual event on Connected TV (CTV) and video advertising will cover privacy, brand safety, ad fraud, delivery & sales, measurement, interactivity in CTV advertising. We will dive deeper into how foundational technologies ensure brand safe and viewable ads on CTV. Further, we will explore how to overcome challenges around […]
(This event has been programmed for attendees located in time zones within the Asia-Pacific Region, but is also open to all.) Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on: 25th June 2021: Time - 06:30 India, 08:00 Jakarta, 09:00 Singapore, 11:00 Sydney 24th […]
With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites, 400,000 apps and hundreds of sellers.json files, […]
Date: 4rd Aug 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30 Canberra, 00:30 New York Date: 3rd Aug 2021 Time: 21:30 Los Angeles With IAB Tech Lab's release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: […]
(This event has been programmed for attendees located in US/EU friendly time zones but is open to all. Please visit here to register for the APAC friendly webinar.) In the ever shifting digital advertising ecosystem, it’s more important than ever to share information about how you transact with your partners; like […]
(This event has been programmed for attendees located in the Asia Pacific but is open to all. Please visit here to register for the earlier webinar.) Date: 26th Aug 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30 Canberra, 00:30 New York Date: 25th Aug 2021 Time: 21:30 Los Angeles […]
This event is currently live. If you have not registered yet, please click here to register now. Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Thursday, September 16 at 3PM ET/12PM PT. We will hear from Tech Lab’s new CEO, Anthony Katsur, learn […]
Three major changes have impacted our industry this past year: the pandemic lifestyle has accelerated the already explosive growth of video streaming and connected TV (CTV) coupled with heightened brand safety challenges for advertisers, global privacy and new data protection regulations, and privacy-first design overhauls of major browsers and operating […]