(This event has been programmed for attendees located in US/EU friendly time zones but is open to all. Please visit here to register for the APAC friendly webinar.) In the ever shifting digital advertising ecosystem, it’s more important than ever to share information about how you transact with your partners; like […]

(This event has been programmed for attendees located in the Asia Pacific but is open to all. Please visit here to register for the earlier webinar.) Date: 26th Aug 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30 Canberra, 00:30 New York Date: 25th Aug 2021 Time: 21:30 Los Angeles […]

Three major changes have impacted our industry this past year: the pandemic lifestyle has accelerated the already explosive growth of video streaming and connected TV (CTV) coupled with heightened brand safety challenges for advertisers, global privacy and new data protection regulations, and privacy-first design overhauls of major browsers and operating […]

Join us for the final Addressability Solutions Roadshow of 2021! We will recap the evolution of our proposed specifications throughout the year, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local […]

In this 30 minute informational webinar, IAB Tech Lab and Neutronian will unpack their recently announced partnership aimed at streamlining data transparency and quality certifications for the digital supply chain. The joint effort will allow data providers to complete IAB Tech Lab’s Data Transparency Compliance Program and Neutronian’s data quality […]

Join us for the first Addressability Solutions Roadshow of 2022! We will recap the evolution of our proposed specifications from 2021, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business […]

This event will introduce attendees to an innovative approach using Distributed Ledger Technology to anonymously manage user IDs while maintaining their privacy. The methodology calls for new infrastructure that re-architects the internet continuing its foundations of decentralized computers but held together by Distributed Ledger technology. A decentralized internet, requires a […]

(This event has been programmed for attendees located in European time zones but is open to all.) With the growth of streaming, Connected TV (CTV) has firmly established itself as a critical component of the digital media landscape. This virtual event will dive into the standards and technology solutions for […]

In this 30 minute informational webinar, IAB Tech Lab and Neutronian will unpack their recently announced partnership aimed at streamlining data transparency and quality certifications for the digital supply chain. The joint effort will allow data providers to complete IAB Tech Lab’s Data Transparency Compliance Program and Neutronian’s data quality […]

As the momentum and drive for a privacy first internet deepens and quickens, it is increasingly important for the digital advertising industry to stay ahead of the curve. Enter Privacy Enhancing Technologies (PETs), the future of our industry to enable the functions and processes we rely upon for digital advertising, with limited dependency […]

Join us on April 06, 2022 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2021 outputs and 2022 roadmap with a core focus on our identity, privacy, CTV, and security & fraud priorities for 2022. This event will take place at the IAB Tech Lab […]

The deprecation of identifiers has been looming over our industry since 2020, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. Over the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders […]

Ads.txt specifies a mechanism for publishers to list their Authorized Digital Sellers, in order to fight against fraud and misrepresented domains. In April, IAB Tech Lab announced an update to the widely adopted ads.txt specification which is currently in public comment. The update includes two new values for publishers to declare within […]

IAB Tech Lab's mission has been to bring together a community of experts to build technology foundations of open standards and software for the growth and sustainability of digital advertising funded free and open internet. The Tech Lab Summit is our flagship event that hosts the most influential digital advertising […]

Last summer, IAB Tech Lab released the Transparency Center, metadata about participants in the digital advertising ecosystem designed to help buy and sell side partners transact with confidence. Since the initial release, we’ve continued to enhance the available resources. We’d like to highlight some of the latest enhancements and features: […]

The Open Measurement SDK (OM SDK) is coming soon to Connected TV (CTV).  With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross platform measurement with OM SDK for CTV.  The CTV expansion will bring the same consistent impression and viewability measurement […]