On the first MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on February 13th, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: - Privacy Sandbox Fit Gap Analysis study […]
On the next MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on March 5th, 2024 at 8:30AM IST | 11AM SGT | 2PM AEDT to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. Throughout this Webcast, they will discuss: - Privacy Sandbox Fit […]
The digital advertising industry is boldly taking on the challenge of navigating the complex landscape of privacy requirements, shaped by regional regulations and transformative technological shifts driven by industry giants such as Google, Apple, and Meta. This exclusive event is your gateway to an immersive experience, featuring deep-dive presentations, fireside […]
As part of our educational events for 2024, Tech Lab is hosting an event for agency investment and media buying teams to provide education on crucial Tech Lab technical standards that impact agencies and their brand clients, what problems they solve, what insights they produce, how to use them effectively, […]
This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop […]
The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV […]
Step into a world of technological marvels as we unveil a mesmerizing showcase of IAB Tech Lab's greatest achievements spanning the last ten years. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, this discussion is bound to leave you spellbound, celebrating the extraordinary journey of […]
This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop […]
Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? The Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. ACIF's ad registration approach, similar to a UPC code, unlocks efficient campaign management and measurement for improved ROI. In […]
Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how […]
Join us on September 26, 2024 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2024 releases to date and what you should expect from the rest of the year. We’ll cover releases across all of our strategic pillars including privacy, addressability & privacy […]
2024 has continued to challenge the digital advertising industry with ongoing privacy concerns and signal loss. Rapid changes in the landscape have even prompted us to update the name of this event since our sold-out NYC edition earlier this year due to recent announcements! Whatever the name, we are excited […]
This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB Tech Lab International Summit. From groundbreaking standards like RTB to revolutionary innovations like the Global Privacy Platform, the day’s discussions are bound to leave you […]
The Privacy Taxonomy is a universal taxonomy designed to standardize how privacy-related data elements, data usage, and data subjects are categorized across the digital media ecosystem. This foundational specification enables interoperability between systems, helping organizations uphold consumer privacy rights such as the right to delete, access, and correct personal data. […]
Unlock the Future of Television at I Want My CTV! IAB Tech Lab will assemble leading experts from the TV, digital video, and measurement industries. Our mission is to illuminate the current solutions that power the world of television and explore the groundbreaking technologies that are set to redefine the […]
There are 19 states (20 if you include Florida) in the U.S. that have enacted comprehensive data privacy laws, with some already in effect and others set to go into effect in 2025-2026. In this webinar, explore the latest developments in the Global Privacy Platform (GPP), which is designed to […]
IAB Tech Lab’s Privacy & Addressability event returns after sold out events in 2024. Expect sessions on Privacy Enhancing Technologies, ID-less and, future addressability solutions and how to ensure your company is compliant with Privacy regulations. Full day of presentations, technical demos, and panel discussions on the issues facing the […]
IAB Tech Lab’s marquee event of the year, diving into the key issues facing the industry. From Privacy and Addressability solutions, to innovation in RTB for live events, Retail Media, and the latest CTV developments, Tech Lab Summit covers it all. Full day of presentations, technical demos, and panel discussions […]
IAB Tech Lab’s Privacy & Addressability event returns after sold out events in 2024 Expect sessions on Privacy Enhancing Technologies, ID-less and, future addressability solutions and how to ensure your company is compliant with Privacy regulations Full day of presentations, technical demos, and panel discussions on the issues facing the industry
IAB Tech Lab goes Global, diving into the key issues facing the industry in the UK and Europe, and around the world. From Privacy and Addressability solutions, to innovation in RTB for live events, Retail Media, and the latest CTV developments, Tech Lab Summit covers it all. Full day of […]
