On Thursday, August 20 from 8:30am-10:30am EST, we are partnering with IAB South Africa and their key partners to unpack Ad experiences and Measurement: Multi-Channel & Multi-Environment Attribution. Key Note Address will be delivered by our very own Angelina Eng, Vice President, Measurement & Attribution. The IAB Tech Lab engages […]
Agenda - Panel Discussion Format with Q&A Opening: Project Rearc What is Project Rearc? What does UK specific engagement look like? Panel 1: Privacy Deep Dive Migration to TCF v2.0 Global privacy developments Speakers: Alex Cone, Senior Director, Project Manager, IAB Tech Lab Danny Sepulveda, SVP for Policy and Advocacy, MediaMath […]
Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as […]
