VAST4 and Server Side Ad Insertion – Technology & Best Practices Webinar

Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as one of the answers to ad blocking. A number of features were included in VAST4 to better support SSAI. On this Webinar hosted by the IAB Tech Lab, domain experts from Google/DoubleClick and Ad-ID will discuss the standards, technology and best practices around using SSAI and VAST4.

Speakers include:

• Sunil Gupta, Product Manager, Google/DoubleClick
• Harold Geller, Executive Director, Ad-ID
• Abid Dar, Google
• Amit Shetty, Sr. Director Product, IAB Tech Lab