The Evolving World of Digital Video Advertising: Insights into Identity and Measurement

This event has been postponed due to recent global health concerns. Please stay tuned for updates. Sponsorship opportunities are still available. If you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com.

As streaming services consumption explodes, brands are looking to OTT/CTV channels to reach their audiences. Combined with the changing environment around 3rd party browser cookies, cross platform identity resolution is becoming a key problem to solve. At this event we will get a deeper look into how marketers and media can optimize their portfolio of linear TV, OTT and digital video advertising, and look at the current state of identity, attribution and measurement technologies in this cross platform world.

Please join us for a deep dive into digital videos’ current state and future. We will share insights and encourage learning by audience participation followed by a networking cocktail hour.

Agenda to include:

• IAB Tech Lab technical deep dive into solutions for modernizing the digital video advertising stack including delivery via VAST4.x, interactivity through SIMID and Open Measurement update
• Deep dive thought leadership conversations into current video measurement capabilities and limitations and upcoming plans
• Panel discussion led by experts in digital video media and measurement, platforms and future state of delivery and measurement

If you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com.

This event, is not open to press.