4/14 – Supporting app-ads.txt for CTV Inventory Webinar

While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted, support on Connected TV (CTV) platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher, the content owner, or the OS platform.

IAB Tech Lab has been working on enhancing CTV standards via an updated app-ads.txt specification, which offers improvements for inventory sharing. Read more here and view the new specs here.

This webinar is intended to increase awareness of CTV app-ads.txt updates.