2/24 – IAB Tech Lab’s Q1 2021 Council Meeting + Member Vote

Join us on February 24, 2021 for the IAB Tech Lab’s Q1 2021 Council Meeting + Member Vote where we will discuss our 2020 outputs and 2021 roadmap with a core focus on our programmatic, privacy, measurement/experience and brand safety priorities for 2021.

AGENDA

2:00-2:10pm – 2020 Industry Priorities Results Review & 2020 Roadmap Review

• Dennis Buchheim, IAB Tech Lab

• Neal Richter, Spot X

2:10-2:20pm – 2021 Industry Value Framework + H1 2021 Roadmap

• Dennis Buchheim, IAB Tech Lab

• Neal Richter, Spot X

2:20-2:25pm – APAC & Europe Efforts

• Shivendra Misra, IAB Tech Lab

• Oliver von Wersch, IAB Tech Lab

2:25-2:55pm – Programmatic Supply Chain Priorities

• CTV app-ads.txt – Jake Jolly, Google

• SkAd Networks – Jeff Carlson, Twitter

• Ads.cert 2.0 – Curtis Light, Google

• Buy-side Transparency – John Clyman, Magnite

• Programmatic Guides – Amit Shetty, IAB Tech Lab

• Transparency Center – Jill Wittkopp, IAB Tech Lab

2:55-3:10pm – Privacy Updates

• Project Rearc – Alex Cone & Ben Dick, IAB Tech Lab

• Addressability Standards

• Accountability Platform

3:10-3:20pm – Measurement and Experience

• Podcast Measurement – Robert Freeland, PodTrac

• Safeframe/MRAID – Aron Schatz, PowerInbox

• Open Measurement SDK – Sam Mansour, Oracle

3:20-3:30pm – Brand Safety

• Ad Blocking – Jack Wellborn, Integral Ad Science

• Taxonomies – Temese Szalai, Integral Ad Science

3:30-4:00PM – Tech Lab Member Vote

• Neal Richter, SpotX