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IAB Tech Lab Open Forum: Advances in Measurement & User Experience
July 23, 2019 @ 1:00 PM - 6:00 PM EDT
Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as showcase the latest capabilities. It will be an opportunity to learn from the integrator and verification provider experiences in integrating OM SDK.
Learn about the update and next phase of LEAN (Light, Encrypted, Allowing-choice, Non-invasive ads) and the standards that matter for developing better advertising experiences along with a demo of cool new ad experiences and how you can build for new ad portfolio guidelines.
Agenda
1:00 PM – 1:15 PM
Introduction and Opening Remarks
Shailley Singh
1:15 PM – 1:30 PM
OM SDK Updates – Release 1.3
Joe Ranzenbach
Gautam Babbar
Mayank Mishra
1:30 PM – 1:50 PM
Integration Partner Experience (PANEL)
Lisandro Lejano
Brad Galiette
Thu Nguyen
1:50 PM – 2:10 PM
Ad Experience Part 1
Paul Vincent
2:10 PM – 2:25 PM
OMSDK Compliance Certification
Jarrett Wold
Mayank Mishra
2:25 PM – 3:00 PM
OM SDK Adoption + Onboarding
Joe Ranzenbach
Joe Barone
Sam Mansour
David Murnick
3:00 PM – 3:15 PM
Short Break
3:15 PM – 3:35 PM
CBA Update
Jason James
3:35 PM – 3:50 PM
Update on LEAN/ New Ad Portfolio
Speakers
Shailley Singh
3:50 PM – 4:15 PM
New Ad Portfolio Adoption Experience/ Challenges
Omar Yousif
4:15 PM – 4:35 PM
Ad Experience Part 2
Matt Snyder
4:35 PM – 6:00 PM
Networking!